Music Industry Experts Form Exclusive Alliance to Capture Global Royalty Revenue for Advertisers

By AIT News Desk On Jul 14, 2021

The TEAM Companies and Melos bring together their expertise in the music business to provide marketers with the rights intelligence and technology for capturing royalty revenue for commercial compositions.

Today the music & concert tour industry’s payroll powerhouse and the leader in music publishing administration technology & rights intelligence have formed an exclusive alliance for maximizing royalty revenue for North American and Global advertisers.

Music@ industry experts Melos and The TEAM Companies form alliance to maximize royalty revenue collection for advertisers Many marketers are not aware that when they commission original music for their commercial, they are entitled to royalties from that music when the commercial is broadcast. As a result, an estimated $400 million in music@ royalties go uncollected by marketers each year.

Marketers aware of this royalty revenue stream often rely on music publishing administrators who do not have robust tracking technology or global data intelligence to deliver optimal royalty collection.

Together Melos and The TEAM Companies (TTC) offer the most comprehensive solution for global music publishing administration in the ad industry.

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“The music business is unique in so many ways. It has its own culture, its own language. It is the core of our businesses. We’re fluent in it,” says Greg Smith, COO at The TEAM Companies.

“The brilliance of this parlayed experience is that we are able to leverage so much experience and insight. The more revenue we capture, the more advertisers can utilize it for future productions,” added Richard Cottrell, CEO of Melos.