Silicon Valley marketing veteran will drive brand growth as electric vehicles with WiTricity’s wireless charging solutions come to market
WiTricity, the company wirelessly charging the future of mobility, announced it has hired Hewlett Packard (HP) and Microsoft marketing veteran Amy Barzdukas as Chief Marketing Officer (CMO). Barzdukas will be responsible for leading global marketing for WiTricity, driving the company through its next wave of growth as electric vehicles (EVs) with WiTricity’s patented wireless charging solutions become commercially available.
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Barzdukas brings more than 25 years of B2B and consumer marketing, communications, and product management experience to WiTricity. She joins the company after most recently serving as CMO of Omnitracs, the global pioneer of fleet management solutions to transportation and logistics companies that was acquired by Solera in June 2021. At Omnitracs, she led a global marketing team responsible for field marketing, channel marketing, digital marketing, demand generation, marketing operations, communications, brand, product marketing, and sales enablement. Prior to Omnitracs, Barzdukas served as CMO and Executive Vice President at the video and voice solutions company Poly, Inc. where she managed over 180 marketers and communications professionals and drove the reorganization process of Poly’s rebranding after the merger of Polycom, Inc. and Plantronics.
“As more automakers incorporate WiTricity wireless charging into their EV roadmaps, with some of those EVs being deployed as early as this year, we sought a CMO who can amplify our brand across consumer and commercial markets,” said WiTricity CEO Alex Gruzen. “Amy’s strong background in leading global marketing teams coupled with her experience working in the mobility and personal technology industries makes her the perfect fit for our new CMO role. We’re thrilled to welcome her to the leadership team.”
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Prior to Poly, Barzdukas was Vice President, Worldwide Marketing, Business Personal Systems at HP where she ran worldwide marketing for the world’s largest business PC group, a $23 billion business, including desktops, notebooks, workstations, mobility, and software and services. She also spent nearly 16 years at Microsoft, completing her tenure at the company as General Manager, Competitive Marketing Strategy, Server and Tools Business where she drove competitive analysis across a broad scope of products, including cloud technologies, database, virtualization, and overall enterprise software. Barzdukas attended Wellesley College and earned her BA from Abilene Christian University.
“It’s no secret that the future of mobility is electric. Wireless charging will be a key component to this future, enabling a safer and more convenient consumer experience and autonomy. It couldn’t be a more exciting time to join WiTricity as the leader in the EV wireless charging market,” said Barzdukas. “I’m looking forward to working with the leadership team to continue building the WiTricity brand on a global scale.”
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