Data Axle announced that it has hired career fundraising strategist Amy Braiterman as Vice President of Strategy. With a background spanning fundraising strategy and planning, agency services, and on-the-ground fundraising, all through an omnichannel lens, Braiterman will service nonprofit clients with innovative marketing tactics that enable these organizations to drive awareness, acquire new donors and increase fundraising from existing donors.
“Our commitment to the nonprofit sector is unmatched in the data-driven marketing space. This commitment is reflected in our solutions and capabilities, of course, but also in the unique way we work with clients. Given her incredible experience and unique blend of talents, the role that Amy has been brought on board will further differentiate Data Axle from others in our space,” said Data Axle Chairman and CEO Michael Iaccarino.
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Before joining Data Axle, Braiterman served as Director, Digital Strategy, at CDR Fundraising Group. Prior to that role, she was a consulting manager for Blackbaud, a cloud computing provider that serves the nonprofit community.
“In her new role at Data Axle, Amy will work closely with both new and longstanding clients to elevate their strategies and improve fundraising campaign outcomes, taking learnings from enterprise clients and adapting it for nonprofits,” said Niely Shams, President, Nonprofit Solutions at Data Axle. “Her diverse background means she brings a lot of valuable perspective and fresh ideas to the table for our nonprofit clients.”
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“I’m excited to lead the effort to help nonprofits transform their fundraising programs from channel centric to audience centric, something my blended experience positions me well to deliver on for the company,” said Braiterman. “Omnichannel has existed for years, but the missing piece has been full access to the audience to leverage and optimize against. The difference now is that we are able to develop qualified audiences and connect with those individuals in their mailboxes, inboxes, social platforms, web browsers, and other digital channels or touchpoints — doing so rapidly and at scale. Data Axle is primed to help all nonprofit organizations bring this all together. The company is playing a leading role in removing barriers for nonprofit marketers, and I’m thrilled to be a part of that.”
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