New customers, partnerships, and engagement statistics show market traction and an expanded patient population served
mPulse Mobile, the leading provider of conversational AI and digital engagement solutions for the healthcare industry, announced it has delivered over one billion engagements to healthcare consumers across the United States. These touchpoints focus on key engagement challenges like medication adherence, closing care gaps for vulnerable patient populations, and driving patient engagement with virtual care platforms.
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In addition to this milestone, mPulse Mobile has partnered with leading healthcare organizations – such as Magellan Rx Management and CareSource – to deploy important COVID-19 vaccine engagement solutions supporting the mental health and wellbeing of members during the pandemic:
- Magellan Rx Management, a next-generation pharmacy organization and a division of Magellan Health, Inc., deployed mPulse Mobile’s conversational messaging and mobile fotonovelas capabilities to address issues of loneliness and anxiety experienced in their member population during the pandemic. The program engagement was over 38% with a 90% satisfaction score.
- A major national health & wellness business deployed mPulse Mobile’s vaccine streaming health engagement solution to improve health literacy and increase COVID-19 vaccinations among pharmacy patients.
- CareSource, a nationally recognized nonprofit health insurance plan, partnered with mPulse Mobile to support CareSource’s COVID-19 vaccination work. The COVID-19 vaccine engagement solution combined conversational touchpoints and streaming health education to identify and address members displaying vaccine hesitancy.
With its various partnerships, mPulse supports more than 75 million consumers through conversational health engagement solutions, which focus on improving patient outcomes by gathering rich experiential data for deep insights about how consumers manage their health and using this information to drive action.
“Engaging conversations make up the difference between members taking the right action for their health or entirely ignoring your message,” said Chris Nicholson, CEO of mPulse Mobile. “Successful conversations result from more than a simple digital outreach. They require sending the right message tailored to the right member through the channels they prefer, and then managing their responses appropriately. Our work over the course of the COVID-19 crisis, particularly around vaccine engagement, has proven that this model works and drives meaningful outcomes for both patients and health plans.”
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Also today, mPulse announces the launch of its “Protect Your Health Academy” delivered through mPulse’s The Big Know learning platform. This interactive experience is led by industry thought leader Dr. Archelle Georgiou and focuses on empowering health consumers to take action in control of their health. Through the platform, consumers learn about the fundamentals of health, such as the how the human body works, how to take responsibility for preventing and managing chronic conditions, and how to be an active partner with their providers to make medical decisions. The platform’s interactive experiences drive engagement, while gathering rich insights about how consumers manage their health.
“We make it easier for people to manage their health,” said Dr. Archelle Georgiou, a former Chief Medical Officer for United HealthCare. “Everyone needs the tools to make smart healthcare decisions, and empowering them with learning experiences that focus on the knowledge and skills they need in a format that is accessible and engaging for health consumers is making a big impact.”
mPulse Mobile is reimagining patient engagement by extending patient outreach into richer, more valuable learning experiences that go beyond the transactions of healthcare. mPulse Mobile’s conversational outreach programs include links to bite-sized streaming content on key health topics that allow patients to seamlessly transition to more deeply-tailored learning experiences on high value topics for wellness and living with vitality.
“To overcome health barriers, not only do payers need to reach members digitally, but they need to deliver compelling content that inspires healthy behavior change,” said Allison Gage, Chief Engagement Officer at mPulse Mobile. “By pairing The Big Know’s cinematic content with mPulse Mobile’s highly effective conversational AI, we’ve been able to achieve exciting patient results in areas like medication adherence, chronic condition management, and closing gaps in access to care for vulnerable patient populations.”
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