How AI and AR Beauty Tech is Supercharging Personalization in the Beauty Sector
The beauty retail industry is currently undergoing a digital transformation as a result of the global pandemic. Consumers have become more accustomed to shopping online and brands have recognized the value in adopting technology that can help drive effective connections with shoppers.
As many markets fully reopen, consumers are expected to remain cautious about their safety and hygiene. This, along with other new and emerging consumer expectations will only be solved through further investment in digital innovation to enhance the consumer shopping experience.
The Value of AI and AR in the Beauty Space
For me, the future of beauty is through further adoption of AI and AR beauty tech solutions. The perception of AI and AR has evolved significantly in the last few years. Outside of beauty, AI now plays a crucial role in how businesses operate. AI and AR can harness data to automate supply chains and enhance decision-making. As businesses become more aware of the power of AI, the technology is evolving to be ever more relevant and adaptable.
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AI and AR beauty tech solutions are fast becoming an integral part of any beauty brand’s digital transformation strategy. The way we shop has changed, and consumers are looking for ways to test and experiment with make-up without having to physically touch used samples or open packaging. With 46% of UK consumers believing that plastic waste is the biggest sustainability challenge facing the beauty industry, brands are under increased pressure to ensure their operations are more sustainable. These concerns can be alleviated with virtual try-on experiences, which are powered by sophisticated AI and AR technology. Virtual try-on experiences can deliver true-to-life makeup effects and enable consumers to try on 30 shades in 30 seconds without having to waste any physical product.
How AR and AI Beauty Tech Drives Results for Beauty Brands
When brands integrate AR and AI-powered virtual try-on technology, they are providing consumers with a personalised beauty experience that increases purchasing confidence and drives digital engagement. With these solutions, consumers are able to explore hundreds of different products from their mobile device, and feel assured that the product they are buying is right for their needs. This technology empowers consumers in their purchasing decisions by helping them understand the products that fit their individual style.
For beauty brands, these hyper-personalized online shopping experiences yield impactful results. Beauty brands that have implemented Perfect Corp.’s AR and AI-powered beauty tech solutions have seen huge increases in digital engagement metrics, with many observing triple-digit increases in website traffic and website dwell time. Brands that have implemented AR and AI-powered virtual-try on have also experienced increases in product add-to-carts and online conversions, with some observing increased sales conversion up to 200% for consumers interacting with virtual try-on. Virtual try-on has also led to increased customer satisfaction and confidence with purchases, as many brands have observed reduced returns and customer service calls after integrating the technology.
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Enhancing Personalization with AR and AI Technology
In today’s beauty retail landscape, every consumer is unique, and one size does not fit all. For this reason, the future of beauty lies in harnessing AI and AR solutions to tailor the beauty shopping experience to match the needs of the individual consumer. Beauty tech is the secret to a personalized product regimen and the perfect shade match for every consumer. With highly accurate AR and AI technologies, we can provide custom product recommendations and beauty education within seconds.
One way of achieving this level of personalization is through a virtual 1-on-1 consultation with a beauty advisor. With Beauty Advisor 1-on-1 technology, consumers can get instant answers to their beauty questions and receive personalized product advice from beauty advisors in real-time. This is done through an interactive video call between the customer and a beauty professional, which re-imagines the in-store beauty counter experience in a digital setting.
The consultant can harness the powers of AI and AR beauty tech to experiment with hyper-realistic product effects in real-time on the customer’s face, finding the perfect product match with just a quick tap. This digital beauty consultation provides a heightened level of personalization and enables shoppers to make more confident and informed beauty purchase decisions.
AR and AI-Powered Beauty Tech: The Future of Retail
Today’s consumers are looking for a seamless shopping experience that is personalized to their individual beauty needs. Whether in-store or online, beauty brands and retailers have the potential to enhance the customer journey through the powers of AI and AR beauty tech. Not only can AI and AR beauty tech address emerging consumer concerns brought on by the pandemic, but it also enhances digital engagement and increases purchasing confidence which in turn helps brands drive conversion and brand loyalty.
In the midst of the digital transformation, the interactive and experiential element of virtual try-on technology helps brands connect with consumers in an impactful way, making it one of the best ways to create personalized experiences that drive digital engagement and sales.
[To share your insights with us, please write to sghosh@martechseries.com]
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