vivo Announces X70 Series Global Launch, Advancing Professional Mobile Photography with ZEISS

By AIT News Desk On Sep 10, 2021

vivo officially debuted its X70 series of professional photography flagship smartphones starting in several markets around the world. The X70 series – consisting of the X70, X70 Pro and X70 Pro+ – marks the next chapter in vivo’s global imaging partnership with ZEISS and their joint pursuit of creating the ultimate mobile photography experience. Aside from encompassing new portrait photography modes by ZEISS and the latest mobile imaging technology, the vivo X70 series lineup is fitted with next-level specs to provide the optimal user experience.

As a longstanding pioneer of the industry, vivo is bringing joy to users worldwide by heightening the standards of mobile photography and smartphone innovation with the X70 series. Starting today, the vivo X70 series is gradually rolling out in markets such as India, Thailand, Indonesia, Malaysia, Taiwan, the United Arab Emirates, and more, expanding its regional presence across APAC and the Middle East. The availability and specifications of each X70 series device may differ according to local market conditions and consumer preferences.

Advancing Mobile Imaging Together with ZEISS

Reflecting vivo’s commitment to spearheading the field of smartphone photography, the X70 series is thoroughly ingrained with premium mobile imaging software and hardware capabilities co-engineered with ZEISS, a legend in the world of optics for 175 years.

“Once again, vivo is breaking boundaries by delivering exceptional mobile photography advancements jointly developed with ZEISS, a global leader in optics and opto-electronics,” said Spark Ni, Senior Vice President and CMO of vivo. “Smartphones are trustworthy tools for users to capture memories, a digital gateway to tell their own stories and share those creations with the world. With the X70 series, vivo is actively closing the gap between mobile and professional photography by infusing user-oriented innovation with cutting-edge technology.”

The vivo X70 series incorporates top-notch computational imaging features inside and out, resulting in an intuitive photography experience that enables users to capture or record remarkably natural-looking photographs or videos. On the camera specs front, the entire X70 lineup has 32MP front cameras, while rear quad-camera arrays have been installed on both the X70 Pro+ (50MP + 48MP + 12MP + 8MP) and the X70 Pro (50MP + 12MP+ 12MP + 8MP), with the X70 using a tri-camera system (40MP + 12MP + 12MP).

In addition to the Biotar Portrait Style’s legendary swirly bokeh, vivo has supplemented three groundbreaking ZEISS Style Portrait features – inspired by the iconic, classic lenses Distagon, Planar and Sonnar – for X70 series users to shoot with. “Distagon” style gives off an anamorphic look, offering dynamic perspective effects for critical architecture and interior photography that exudes Hollywood filmmaking aesthetics. The “Planar” adaption introduces classic bokeh effects, revealing true characteristics and conveying genuine expressions through portrait photography. “Sonnar” mode is known for its creamy bokeh, making it well suited for portraiture with depth and clarity to document authentic events.

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The entire vivo X70 lineup has achieved certified compliance to ZEISS T* Coating, collectively reducing reflections and enhancing light transmission to reduce ghosting, stray light and other image artifacts for guaranteed imaging brilliance. The recognizable ZEISS logo and ZEISS T* Coating label are stamped on the X70 series’ rear camera array, while a ZEISS Vario-Tessar trademark has been subtly engraved on its protruding flashlight panel.

High-End Professional Photography Flagship

The X70 series includes new technologies as well as the latest iterations of vivo’s iconic multi-modal photography and videography features, allowing users to thoroughly manifest their creativity in high-definition and produce vivid multi-media content with no compromises on quality.

At the top of the line, the X70 Pro+ boasts the new Imaging Chip V1 and High-Transmittance Glass Lens. The new imaging chip, self-designed by vivo, employs an AI system to apply NR (noise reduction) and MEMC (motion estimation, motion compensation) effects across the board. The upgraded singular glass lenses ensure extra-low dispersion for improved image quality.

The X70 Pro+ combines its 50MP Ultra-Sensing GN1 Sensor and 48MP Sony IMX598 Ultra-Wide Gimbal Camera with 360° Horizon Leveling Stabilization technology, resulting in unshakable stability even during extreme action-packed shooting sequences. Meanwhile, the X70 Pro and X70 models utilize an Ultra-Sensing Gimbal Camera coupled with Gimbal Stabilization 3.0 technology for users to capture steady images or videos in dynamic motion. VIS 5-Axis Ultra Stable Video technology has been furnished on the X70 Pro and X70, integrating enhanced OIS with EIS to transition the X/Y-axis with Z-axis rotation for well-rounded stability.

Owing to the high-performing device imaging capabilities, a suite of vivo’s multi-modal photography and videography features – including Real-Time Extreme Night Vision, Super Night Video, Pure Night View, Pro Cinematic Mode and more – are available on the X70 series for users to unleash their potential and explore a multitude of new visual aesthetics.