Amazfit Unveils Bold New Brand Identity As Global Smartwatch Launch Inspires Everyone To Boost Your Game
Amazfit is a brand owned by Zepp Health and has sold more than 100 million devices
Amazfit , a global leader in wearable and smart technology, unveiled a new brand identity that celebrates self-expression and more boldly reflects the values and lifestyles of its customers.
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Amazfit is a brand owned by Zepp Health and has sold more than 100 million devices since 2014. In an ever-changing world where customers have endless opportunities and moods, feelings and goals in evolution that change over time in different environments, the Amazfit brand offers infinite possibilities, thereby demonstrating passion, spontaneity and optimism.
The new identity reflects this through the wide range of bold colors and the fun evolution of the Amazfit logo.
“We have become part of people’s lifestyle, and we help them show their personality, energy and attitude. Therefore, we decided to improve and update the Amazfit brand to better express our vision and encourage people to live a healthier life. As the first step on this journey, I am pleased to display the new Amazfit logo. It represents a colorful world and demonstrates the value of being inclusive, “said Huang Wang , CEO of Amazfit.
Amazfit’s vision is to get more people to live their passions and express their active spirit. Amazfit accomplishes this by creating dynamic and stylish technology products that promote self-expression and a positive self-image, that celebrate life and allow customers to live life to the fullest. Amazfit’s extensive portfolio already includes a range of stylish and sporty smart watches and bands, fitness equipment and headphones.
Now Amazfit goes further and inspires everyone to push their game forward.
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Amazfit has partnered with top fashion pioneers HELIOT EMIL ™ and Christian Cowan , who have embraced the desire to further their game and have integrated Amazfit into their events at Paris Fashion Week and Fashion Week. from New York , respectively. And in the meantime, Christian has stepped forward to become the experience consultant for the Amazfit GTR 3 and GTS 3 series.
The collaboration with fashion designers arises when Amazfit launches its new GTR 3 and GTS 3 series; a cutting-edge set of health and fitness features that are deployed in three stylish and attractive smartwatch models. All of this is designed to allow users to push their game without sacrificing their personal style. The GTR 3 Pro, GTR 3 and GTS 3 models were created to help people easily enter and exit their digital life, as well as achieve balance and success.
The Amazfit GTR 3 and GTS 3 series are modern and easy-to-use smartwatches that carry out comprehensive health and fitness monitoring, and feature a very long battery life and intuitive Zepp OS.
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