Additional TikTok data coverage enables brands with Generation Z consumer intelligence
Talkwalker, a leading consumer intelligence company, announced today that it is now providing TikTok data in its Consumer Intelligence Acceleration Platform.
Top AiThority.com Insights: Zscaler Extends Fast, Seamless Digital Experience Monitoring to Unified Collaboration Applications
Talkwalker analyzes millions of short videos from any TikTok account, allowing businesses to discover critical insights on how consumers are interacting with their brand on the social media platform. With 63% of TikTok’s users under 30, these insights enable brands to connect with an audience that is growing in both size and significance.
“We’ve seen TikTok take the world by storm,” said Tod Nielsen, Talkwalker CEO. “Now, we’re able to bring our clients’ data from this trendsetting platform, providing them with a clear understanding of what makes the TikTok generation tick. By combining this with other data from all the major social media platforms, we’re giving brands the most comprehensive and actionable consumer intelligence available.”
Read More About AI News : NFTs are More Than Just aPassing Fancy.They’re a Long Term Solution for Huge Numbers of Developers and Gamers to Connect
Brands will be able to use our platform to:
- Measure the impact of their campaigns
- Monitor competitor activities
- Identify and analyze the impact of brand influencers
- Find the videos that are driving brand conversations
Brands will also be able to use Talkwalker’s proprietary image recognition technology to identify logos, objects, and scenes within posts, enabling them to understand how consumers are interacting with their brand in real time.
Get In-Depth Insights of AI : Wazoku Integrates With Microsoft Teams to Enhance Enterprise Innovation
[To share your insights with us, please write to sghosh@martechseries.com]
Comments are closed.