Deal expands availability of AccuWeather Network to NCTC member operators and new audiences across the U.S.
AccuWeather, the proven leader in weather forecast accuracy, announced a multi-year distribution agreement with the National Cable Television Cooperative (NCTC), meeting an increasing demand for weather and climate news and content on cable television and providing an affordable choice for member operators seeking diverse weather coverage, life-saving weather news, and forecasts for all locations.
Top AiThority.com Insights: “Bitcoin Has No Intrinsic Value”. Then What Gives Bitcoin Value?
NCTC member operators will now have access to another source for weather-related news, from the award-winning AccuWeather Network. This offering brings trusted Superior Accuracy™ to audiences 24/7 with continuous daily programming, dedicated to all things weather, including extreme and natural events, global forecasts, climate and weather-related news impacting our changing world and long-form and short-form documentaries, available only from the AccuWeather Network.
“We are thrilled the AccuWeather Network will now be available to more than 700 independent cable operators within the NCTC membership,” said AccuWeather Network General Manager, Sarah Katt. “This partnership with NCTC meets a growing demand for complete and comprehensive weather news and provides NCTC member operators with the opportunity to launch AccuWeather Network’s programming in new locations.”
In addition to straight weather news and forecasts, the AccuWeather Network continues to broaden content offerings with engaging programming such as AccuWeather Prime; a new, live two-hour show hosted by American Meteorological Society certified broadcast meteorologist Adam Del Rosso with stories that allow audiences to “see, hear and feel” the weather.”
“NCTC’s member operators are always looking for ways to better serve their customers and NCTC is pleased to offer another option for members to deliver valuable and potentially life-saving weather information to those customers,” said Judy Meyka, NCTC’s Executive Vice President of Programming.
The AccuWeather Network already reaches 34 million households with another 1.5 billion people globally accessing and depending on AccuWeather forecasts via digital devices, such as desktop and apps, as well as radio, television and newspapers and digital out of home.
Recommended AI News: ZF Accelerates Digital Transformation Of Its Products And Processes Worldwide Via Microsoft Cloud
[To share your insights with us, please write to sghosh@martechseries.com]
Comments are closed.