NASCAR Legend Rusty Wallace To Drive For Skechers

Skechers, The Comfort Technology Company™, has recruited NASCAR Hall of Fame race car driver and broadcast analyst Rusty Wallace to help drop the green flag for its men’s footwear featuring Goodyear Performance Outsoles. Rusty Wallace will star in a multi-platform men’s marketing campaign for the global lifestyle and performance brand launching later this year.“When I was behind the wheel for thirty years, comfort in the car wasn’t always my first concern. Now it’s something I can’t live without and Skechers has footwear that delivers,” said Rusty Wallace. “And after racing cars with Goodyear tires most of my life, I appreciate having that same traction performance on my Skechers. We’re working on a fun campaign to show the fans why I love these shoes so much, and I can’t wait for everyone to see it.”

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“Skechers has turned to sports icons to drive awareness for our men’s products for many years, and Rusty Wallace, with his energetic personality and Hall of Fame career, will be a perfect addition to our roster,” added Michael Greenberg, president of Skechers. “Stock car racing has a massive fanbase in the United States and Rusty continues to be an ambassador of the sport. We expect this commercial will reach an important demographic and help generate buzz for our styles featuring Goodyear Performance Outsoles and convey the story that all of our footwear is packed with innovative comfort technologies perfect for men everywhere.”

Skechers has been leading the industry on comfort through the development of innovative technologies and materials for many years. Consumers can only find these signature features in Skechers products. This includes patented Skechers Arch Fit Technology™ along with Skechers Max Cushioning Technology, Skechers Hyper Burst Technology, Skechers Air-Cooled Memory Foam, Skechers Relaxed Fit Technology and Skechers Stretch Fit Technology, among many others.

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Racing legend Russell William “Rusty” Wallace Jr. will go down in history as one of NASCAR’s finest drivers. He was the 1984 Rookie of the Year, 1989 NASCAR Cup Series Champion, and won 55 Cup Series races—11^th best all-time. Beyond NASCAR, he triumphed over many of the world’s greatest drivers to win the International Race of Champions series title in 1991. Over the years, Wallace has been inducted to the NASCAR Hall of Fame, the International Motorsports Hall of Fame, and the Motorsports Hall of Fame of America. After retirement, he was the lead racing analyst for ABC and ESPN through 2014 and is currently heard as the lead analyst for MRN radio. Wallace’s philanthropic pursuits include serving on the board of the NASCAR Foundation in support of the charity’s mission of helping children live, learn and play.

Wallace joins a roster of athletes and sports icons that represent Skechers’ lifestyle collections for men. The list currently includes ace Dodgers pitcher Clayton Kershaw, former quarterback and broadcaster Tony Romo, former defensive end and broadcaster Howie Long, former wide receiver Cris Carter, as well as boxer Sugar Ray Leonard. The brand also features former soccer players Jamie Redknapp and Michael Ballack in Europe. Through the years, Skechers has utilized sports greats when advertising its men’s collection with an alumni list featuring names like Kareem Abdul-Jabbar, Rick Fox, Wayne Gretzky, Ronnie Lott, Karl Malone, Joe Montana, Joe Namath, David Ortiz, Mariano Rivera, Pete Rose, Ozzie Smith, and the late Tommy Lasorda.

Skechers offers a wide range of options featuring Goodyear Performance Outsoles for enhanced traction, stability and durability. The collection includes styles for running, walking and hiking, rugged sandals, everyday sneakers, work safety footwear, boots and more for both men and women. Skechers men’s footwear and apparel collections are available in Skechers retail stores as well as at, plus department stores and footwear retailers around the globe.

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