UFC Fight Clock, UFC’s Innovative New Time-Keeping System Helps Fighter Awareness and Strategy In the Ring
UFC, the world’s premier mixed martial arts organization, and PixelFLEX have teamed up to help create UFC Fight Clock, UFC’s new, proprietary, and innovative time-keeping system. The UFC Fight Clock utilizes state-of-the-art technology, including the most flexible high-definition screens in the world, to provide fighters and fans with the most accurate time-keeping system in combat sports. The UFC Fight Clock is integrated directly into UFC’s production technology, allowing athletes, fans, and officials in the arena to see the same countdown clock per round as viewers watching the broadcast.
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There are up to four UFC Fight Clocks displayed on UFC’s world-famous Octagon®, giving fighters a view of at least one clock from any vantage point. (See photos of the UFC Fight Clock here.)
“We’re moving from arena to area and to keep perfect time through a bunch of systems we needed to create an official clock,” said Alon Cohen, Senior VP of R&D at UFC. “An official clock designed to be a part of a larger system, gives fighters the ability to make quick decisions to impact the outcome of their fight.”
PF’s FLEXMod is an adaptive LED Tile with a lightweight design. Its ability to curve, bend, fold and attach to any metal service makes it a non-traditional LED solution, easily adaptable to the needs of UFC’s arena.
“We couldn’t change what was already in place around the Octagon,” said Andrew Wingert, Head of Prusik Media. “We had to build a solution that would work directly with the existing structure. The PixelFLEX product allowed us to do that.”
The FLEXMod custom clock has already made a big impact for UFC. The new clock solution wraps around the camera stand, extending an opportunity for advertising and sponsorship revenue. The custom clock solution utilizing the FLEXMod product gives fighters direct visibility to time and advertisers direct visibility to viewers.
“Our relationship with PixelFLEX was strong from the start, it was easy to access the team with questions and changes. Together we were able to get it done,” said Cohen.
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