Stash announced the launch of its first-ever crypto offering, designed to give customers a simple and easy way to own digital currencies as part of a fully managed account called Smart Portfolio.
“Millions of everyday Americans want to invest in crypto, but they have no idea where to start. We built Stash to make it easy, affordable, and accessible for them to build wealth, and integrating crypto into Smart Portfolio is the perfect way to get started for the long term,” said Stash’s CEO and co-founder, Brandon Krieg. “Smart Portfolio is our fastest growing product to date with nearly 400K accounts opened in the past 10 months and 60% of those customers make regular, automated investments, which is central to the ‘Stash Way’.”
Stash’s research revealed that most of its customers wanted the ability to invest in crypto, but many believed they lacked sufficient knowledge to invest on their own. Stash’s affordable subscription platform enables millions of Americans to start investing with personalized advice, guidance and education. To date, 6 million customers have opened accounts and the company experienced record growth over the past 12 months.
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“Our customers place a high degree of trust in Stash and Smart Portfolio takes the guesswork out of investing. Customers add any amount they can afford to their accounts, from as little as $1 at a time, and we invest on their behalf to help them build a diversified portfolio, based on their risk profile. The exciting news is their portfolios can now include a degree of exposure to crypto, with educational tools to help them learn and grow as investors,” Krieg added.
Smart Portfolio, Stash’s fully managed account, will introduce Bitcoin and Ethereum exposure via handpicked trusts managed by Grayscale. Stash’s customers can now invest in the world’s largest Bitcoin fund, Grayscale Bitcoin Trust, and Grayscale Ethereum Trust, giving access and exposure to emerging asset classes via trusted investment vehicles. Smart Portfolio is included in Stash’s Growth and Stash+ subscription plans, starting at $3/month, and customers do not pay any incremental fees or add-on commissions as their assets grow in value.
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