E-Commerce SaaS Company ‘Swiftline’ Launches To Acquire, Develop, And Operate Integrated Services

Swiftline launches with $12mm Series A financing to accelerate e-commerce businesses

Swiftline, a new e-commerce SaaS company, announces its launch as an integrated data and technology platform which will enable e-commerce sellers with optimization strategies, business-building solutions, and access to growth capital that drives success. Led by a veteran team of e-commerce and fintech operators, Swiftline aims to provide e-commerce businesses with a suite of integrated software products and services to propel forward.

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”The team’s success with operating, financing, and acquiring e-commerce businesses will now be shared through an integrated SaaS platform that leverages our deep understanding of the extensive data accessible through DTC and marketplace platforms,” remarked Ari Horowitz, Co-Founder, Chairman & CEO of Swiftline, former SVP of Strategic Partnerships & Corporate Development for Thrasio, and CEO of Yardline.

Tomo Matsuo, Co-Founder, President & COO of Swiftline, President of Yardline, former VP of FinTech for Thrasio, and SVP of Lending Solutions for Paysafe; and Anthony Johnson, Co-Founder and CTO of Swiftline and former CTO of Thrasio and Giphy, joined Horowitz to form Swiftline in July 2021. The founding team built the framework for the e-commerce data platform prior to closing the $12mm Series A financing in December 2021. Raptor Group and Cloverhill Ventures led the Series A round with participation from Atalaya Capital Management LP, The Benvolio Group (The Frankfort Family Office), Corner Capital Management, Evolution VC Partners, Gaingels, and Ulysses Ventures.

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“We are very pleased to have another opportunity to back this strong and experienced team, its exceptional AI-enabled data and technology platform, and its suite of differentiated solutions for the very large and underserved e-commerce seller universe,” added Jim Pallotta, Founder and Chairman of Raptor Group.

Swiftline intends to leverage its intelligent data platform through building and acquiring best-of-breed products and services to enable e-commerce sellers to be more competitive.

“We’re well-positioned with the right team and capital partners to raise the bar in the e-commerce SaaS space,” said Tomo Matsuo, Co-Founder, President & COO of Swiftline. “We welcome leading e-commerce technology and SaaS operators to reach out to explore partnership opportunities, and we look forward to helping e-commerce sellers improve their businesses and set themselves up for more lucrative exits.”

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