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YourSix Launches ZINFI Partner Portal To Increase Engagement With Reseller Partners, Automate Partner Onboarding Process

150+ partners have been onboarded since deployment, and partners now have easy, secure access to a wealth of co-brandable marketing and sales assets that are tailored to their unique customer profiles

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that YourSix, a leading provider of Physical Security as a Service (PSaaS) software to enterprises and small businesses, has successfully launched ZINFI partner portal software to provide its network of resellers with a secure, accessible central repository of marketing and sales assets and to streamline its partner onboarding process. Since launching in February 2021, YourSix has onboarded more than 150 partners through the partner portal.

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“That’s a huge win for us…given the size of our sales team,” says Tracey Boucher Brown, Director of Marketing at YourSix, who points out the accomplishment would have been impossible without the portal’s “intuitive” digital tools and automated workflows. YourSix is also using the partner portal as a partner resource center, where different types of partners selling YourSix software to diverse audiences can log in and find co-brandable collateral, resource documents, demos, training materials and other marketing and sales assets tailored to specific verticals and customer types. “The portal makes it easy to assign different profiles to different partner and customer types without us having to touch every single instance of every document,” says Brown. “The flexibility of the tool has been great.”

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“For technology companies selling to multiple verticals through a distributed channel, managing relationships with partner resellers can be very complex,” said Sugata Sanyal, founder and CEO of ZINFI. “That’s where automation of partner relationship management processes and workflows can be very powerful, helping organizations streamline processes, engage and educate their partner base, generate more leads in less time, and increase revenues. Deploying the ZINFI partner portal is a great way for companies of all sizes to get started, and then they can integrate new modules on the ZINFI platform as their business matures and their requirements evolve.”

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