Bicycle Playing Cards Partners With the Original Smiley Brand to Launch Limited-Edition Bicycle Collector’s Deck
Bicycle x Smiley Collector’s Edition Playing Card Decks Available at Select Nordstrom Locations Across the United States
-Bicycle, the bestselling and most widely used playing card brand in the world, is launching a Bicycle x Smiley Collector’s Edition. The commemorative decks are part of Smiley’s 50th anniversary takeover with Bicycle and other major brands incorporating the trademark “smile” image into established products. This limited-edition deck features the design created by world-renowned graffiti artist, André Saraiva, who transformed Smiley’s original “Take the Time to Smile” campaign “Smiley” icon into the design for this premium Bicycle playing card deck.
Latest Aithority Insights: 5G Open Innovation Lab Selects MetaPower to Join Their Startup Development Program
“As a leader in the playing card market, Bicycle continues to leverage its platform to innovate and grow with strategic partnerships, like this one with the Original Smiley brand”
Limited-Edition Bicycle x Smiley Collector’s Edition Playing Card Deck
When opening the capsule edition Bicycle x Smiley Collector’s Edition playing card deck, customers are surprised and delighted by a foldout image of the iconic “Smiley” and a unique number out of 9,999 limited-edition card decks. Bicycle x Smiley Collector’s Edition playing card decks will be available for $49.99 at select Nordstrom locations throughout the United States as well as at Nordstrom.com. The collectible Bicycle x Smiley Collector’s Edition playing card decks will also be available at major retailers in Germany, Spain and France.
Bicycle playing cards are the most widely used playing cards, selling more than 30M+ decks each year.
Browse The Complete News About Aithority: Lendio Announces the Beta Launch of Its Cloud-Based, Lender Technology Platform
“As a leader in the playing card market, Bicycle continues to leverage its platform to innovate and grow with strategic partnerships, like this one with the Original Smiley brand,” said Tricia Bouras, CEO, USPCC. “Our partnership with Smiley demonstrates our leadership and commitment to providing new products to card players and collectors across the globe.”
With an eye towards continued global impact and industry innovation, Bicycle recently launched its first-ever NFT “Genesis Collection,” featuring the brand’s iconic cards transformed 1000 years into the future by artist Adrian Valenzuela.
“Smiley is the original brand for spreading happiness and positivity, which makes a partnership with Bicycle such a natural fit. As the leading maker of playing cards in the world, this much-loved brand has also brought smiles to the faces of millions of people, providing them with many happy hours playing games with friends and family,” said Lori Heiss-Tiplady, SVP Toys & Publishing. “Creating products that provide magical moments for people is something both Smiley & Bicycle are proud of, and this limited edition set of playing cards created in honour of our 50th anniversary will encourage people to take the time to smile with its beautiful design and surprise Smiley paper engineering.”
Read More About Aithority News : Moonstake Receives Grant from Astar & Shiden Builders Program
[To share your insights with us, please write to sghosh@martechseries.com]
Comments are closed.