Italian life sciences company improves hybrid customer interaction and increases sales efficiency
Veeva Systems announced that Tec-Med, an Italian company specializing in ophthalmic micro-surgery, ocular diagnostics, medicine, and aesthetic surgery, is using multichannel Veeva CRM in Italy and Spain to improve customer experience and engagement with healthcare professionals (HCPs) across all channels.
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“Veeva CRM gives our commercial teams a better way to digitally engage with HCPs, delivering the right content at the right frequency to complement face-to-face meetings,” said Stefano Pascale, managing director of Tec-Med. “By partnering with Veeva, we have been able to standardize processes across regions, improve field rep efficiency, and advance our multichannel customer experience.”
As part of their digital transformation journey, Tec-Med’s commercial teams needed to modernize with hybrid engagement strategies that deliver the information that HCPs need and value, when and how they want it. Veeva CRM equips Tec-Med’s commercial teams with an advanced cloud solution to power effective, compliant engagement through digital channels. Now, Tec-Med’s field reps can tailor digital interactions to specific HCP needs to deepen and improve relationships.
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“Tec-Med is transforming the way they engage with HCPs, both digitally and in-person, using Veeva CRM,” said Philipp Luik, vice president of commercial strategy at Veeva Europe. “We are committed to working closely with life sciences companies in Italy to help them create impactful digital experiences for customers.”
Tec-Med’s sales reps are optimizing interactions for hybrid engagement by staying connected and extending digital conversations using Veeva CRM Mobile, Veeva CRM Approved Email, and Veeva CLM. Commercial teams at Tec-Med are also improving customer relationships with Veeva CRM MyInsights, which provides them real-time actionable insights for immediate field execution.
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