Bill Parsons Joins Fintech TIFIN as EVP & General Manager of TIFIN Grow

TIFIN, a fintech platform using AI and investment-driven personalization to shape the future of investor experiences, announced that financial industry veteran Bill Parsons has joined the firm as Executive Vice President & General Manager of TIFIN Grow.

Parsons will oversee the newly launched platform TIFIN Grow in his new position. Prior to joining TIFIN Bill Parsons was Group President for the Envestnet/Yodlee Data and Analytics business.

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Helping wealth managers grow their businesses through hyper-personalization at scale, TIFIN Grow brings together Risk Profiling, Micro-Planning, Financial Personality, Next Best Action, and Trading Automation. Together these enable financial advisors to better know and convert their prospects. TIFIN Grow already has over 500 advisors and is adding AI-driven capabilities that allow advisors to prioritize prospects with look-alike analysis used in industries like sports and consumer marketing.

“Bill is a seasoned and skilled executive with exposure to several important areas such as data, analytics, fintech, and wealth management. In addition, he brings a background and mindset honed for delightful client and user experiences.” said TIFIN Founder & CEO Dr. Vinay Nair. “We are excited to build on TIFIN Grow’s exciting momentum under his leadership with a heightened focus on data, insights and service.”

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“Innovation in wealthtech is happening at a rapid pace. TIFIN is at the forefront in bringing AI, investment expertise and modern technology to financial advisors in the same way many consumer oriented industries do today,” said Bill Parsons, General Manager of TIFIN Grow. “I’m excited to join TIFIN’s distinctive solutions that are bringing together risk capacity and tolerance along with well-thought out personalized planning so advisors can offer the most relevant financial advice to each clients’ unique needs.”

Bill Parsons spent 14 years at Envestnet/Yodlee where he led their efforts to build and take to market AI and ML driven solutions focused on the Investment Research, Customer Research, Credit, and Market Research sectors.  Parsons also led their Banking and Wealth Management sales operations globally, and the US FinTech group.   He brings significant experience in cloud based enterprise products and sales aimed at improving the financial health of consumers.

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