RevSpring Announces New Campaign Messaging to Activate Patient Response Prior to Service

RevSpring, the leading provider of healthcare engagement and payment solutions, announced new campaign functionality that empowers healthcare providers to easily and effectively tailor multi-touch campaigns for select patient groups, with personalized messages designed to inspire individualized actions to prepare for service.

Campaign messaging is a major expansion of RevSpring’s preservice suite, including the Arrived visit management platform and Talksoft patient messaging and appointment reminders. New multi-touch campaign capabilities proactively reach patients via phone, text or email, and now include additional features and staff-facing tools to manage and distribute campaigns.

“Our new campaigns functionality moves RevSpring’s patient communication to an even more personalized level while maintaining the efficiency of group outreach,” said Steve David, vice president, patient messaging at RevSpring. “It puts even more robust patient outreach capabilities into the hands of our healthcare partners, making it possible to send highly personalized messages to spur individualized action as part of a larger communications campaign.”

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Preservice campaigns enable healthcare providers to execute coordinated requests and reminders to complete patient intake forms, prepare for and remember appointments, make payments preservice, and schedule services. Group message campaigns can be personalized for individual patients thanks to “magic links,” which eliminate the need for patients to identify themselves and also provide tracking capabilities of individual patient responses showing when messages are received, links are clicked, and actions are initiated and completed.

Reporting includes both detailed views of patient activity in individual profiles and an aggregate view of activity across campaigns, as well as analytics-based reporting on the overall effectiveness of campaigns.

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Delivery mechanisms are configurable and flexible, allowing messages to be delivered on a predetermined, regular schedule. Messages can run off an automated data feed with EHR integration or through on-demand data upload and user-defined scheduling options.

Campaign messaging use cases with RevSpring’s new functionality include:

• Targeting messages around patient education, scheduling, appointment updates, forms completion, or to begin a conversation
• Reaching large groups of patients in advance of their appointments with updated information or instructions by selecting from a provider’s list of appointments and sending a broadcast
• Automating recall messages for annual wellness appointments, preventive screenings and follow-up appointments

Campaign Messaging also may be integrated with RevSpring’s OmniBrain, a powerful and advanced OmniChannel patient journey orchestration platform that engages patients based on provider goals and patient behavior. OmniBrain delivers advanced functionality, such as best channel analytics, personalized journeys based on patient demographics, and continuous optimization to increase response rates for patient engagement use cases, from preservice to payment.

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