Aeromexico Selects Pricefx to Enhance Sales Analytics Capabilities and Drive Additional Value from their Travel Agency Channel

Mexico’s flagship airline will initially use Pricefx for its agency business with plans to expand to other areas to improve commercial performance using their advanced pricing software

Pricefx, the global leader in cloud-native pricing software, announced that Aeromexico, Mexico’s global airline and a leader in Latin American aviation, has selected Pricefx to help enhance its travel agency business analytics. Leveraging Pricefx’s award-winning AI technology, Aeromexico will implement Pricefx to evaluate agency performance and improve commission payment insights with future plans to design bespoke, front and back-end Agency commission plans. After the initial implementation, Aeromexico plans to broaden the use cases for Pricefx to other areas of its business to improve commercial performance.

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“Technology is increasingly important to agency management and other areas of our airline,” said Rastislav Martos, Senior Vice President of Revenue Management and Distribution for Aeromexico. “We are excited to partner with Pricefx on the development of a new sales analytics product for the airline industry, driving value in our critical travel agency segment. By leveraging Pricefx’s expertise, we believe we can strengthen Aeromexico’s commercial strategy with better execution and improved speed-to-market.”

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With dozens of different fare possibilities combined with fare families and ancillaries for each itinerary, the airline industry’s public and private fares are complex to manage. With Pricefx, airlines can leverage technology to track return on investment from travel agency commission payments in a meaningful way. Additionally, the Pricefx solution can be used as a single platform for airlines to dynamically price cargo, loyalty points, ancillaries and corporate programs.

“The process of managing airline pricing can be dramatically improved with technology that provides critical data insights,” said Ronak Sheth, President & Chief Revenue Officer at Pricefx. “With Pricefx, Aeromexico will have best-in-class AI and analytics to improve its agency performance. This will be a major game changer and we are looking forward to working with Aeromexico to make it a reality.”

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