Dinosaur Domination Continues With The Worldwide Debut Of The Dinotracker AR Mobile App
With today’s highly anticipated in-home release of Universal Pictures Home Entertainment’s’ Jurassic World Dominion Extended Edition also comes the global roll-out of the exclusive Dinotracker AR app. Inspired by the film that captivated audiences around the world, fans of all ages can use the app to discover, track, and interact with life-size dinosaurs they find in their own real-life environments. This storyline serves as the introduction to the innovative app, which features immersive storytelling through incredibly realistic, true-to-size dinos from the film, all brought to life with high-fidelity augmented reality. Currently available for download, the app was developed by Trigger XR — the most experienced XR developer and creative agency — and in partnership with Universal Pictures, Niantic, and LG Uplus, Qualcomm, and KOCCA in Korea.
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“Our goal for the Dinotracker AR app was to create the most realistic experience possible, enabling fans to feel like these incredible creatures are in front of them and immersed in their surroundings”
The Dinotracker AR app allows users to be stars of their own story as they help track dinosaurs and their movements in the quest to help humans and dinosaurs coexist. As users locate dinosaurs, they may tag and share reports of the sightings to notify others. Users must try to find each of the dinosaurs within their natural habitats by scanning the appropriate environments to scale.
- Velociraptor (Blue): One of the star dinos from the film, Blue is a Velociraptor that can be found in medium-size areas with visible ground.
- Velociraptor (Beta): As Blue’s baby, Beta is a smaller-sized Velociraptor and can be found in slightly less spacious areas with visible ground.
- Carnotaurus: Found in large, grassy areas, the Carnotaurus is an enormous theropod that measures almost 35 ft. in length.
- Tyrannosaurus Rex: The most well-known species of dinosaurs, the Tyrannosaurus Rex can be found in extra-large areas with visible ground.
- Other dinosaurs featured in the app include a Pteranodon, Dilophosaurus, Stygimoloch, Gallimimus, Nasutoceratops, and Compsognathus.
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In addition to the immersive storytelling, key technology within the Dinotracker AR app includes:
- Semantic understanding to create environmental awareness: Through Niantic’s Lightship ARDK, the app dynamically recognizes what kind of surfaces the user’s camera is looking at — in real-time. Based on where the user is, the experience will generate different dinosaur unlocks such as a Pteranodon flying in the sky or a Dilophosaurus near a body of grass.
- Spatial awareness and occlusion: The real-time generated depth information understands a user’s specific context and enables dinosaurs to appear behind objects like walls or other obtrusions to create a more realistic setting.
- Hand-tracking: Users can physically toss a piece of food to feed a Compsognathus in AR, generating a memorable moment. This hand-tracking interaction uses Apple’s Core ML for iOS devices and Google’s MediaPipe for Android devices.
- Walkable planes: After the user scans their environment, a 3D mesh representation of the user’s surroundings gives the dinosaurs space to move along open, flat ground areas or atop available surface heights. Users can point a laser and watch as the dinosaurs are attracted to it.
- High-fidelity 3D modeling and animations: The app delivers high-fidelity 3D modeling and a dynamic set of reactive animations to generate lifelike dinosaur behaviors and audio. For example if a user gets too close to the dinosaur, it will react accordingly!
- User generated content and amplification: The ultimate end result of the experience will be to populate the web-based Dinotracker map. The app creates a simple user journey – encouraging fans to go outdoors, explore, and upload and share photos and video captures of the dinosaurs using the #dinotracker hashtag and #JurassicWorldDominion.
“Our goal for the Dinotracker AR app was to create the most realistic experience possible, enabling fans to feel like these incredible creatures are in front of them and immersed in their surroundings,” said Jason Yim, Founder and CEO of Trigger XR. “We’re excited to bring in the latest XR tech from Niantic and combine it with one of the world’s most beloved series.”
To download the Dinotracker AR mobile app, visit the Apple App Store or Google Play Store.
From Universal Pictures Home Entertainment, Jurassic World Dominion Extended Edition is available to own on Digital, 4K UHD, Blu-rayTM and DVD on August 16, 2022 in territories around the world. For more information about the Jurassic World Dominion movie visit www.jurassicworld.com. #JurassicWorldDominion
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