Xcite Automotive Named Vehicle Photography Provider for General Motors CarBravo and Added to GM’s Dealer Digital Solution Program

Chicago-based Xcite Automotive, the leader in digital automotive vehicle photography, announced that it has been named a photography provider for CarBravo, General Motors’ (GM) new used-car online shopping platform. Xcite Automotive has also been added to GM’s Dealer Digital Solution (DDS) program. Xcite Automotive’s extensive vehicle merchandising services and software solutions are now “GM in Market Retail (iMR)” turnkey approved.

As a turnkey-approved vendor, Xcite Automotive meets all of GM’s corporate brand requirements and is able to offer GM dealers the ability to pay for vehicle merchandising products and services using iMR funds. All products are also match-fund eligible. Xcite Automotive products available through the program include Xcite Photo Capture Service, Xcite 360 Capture service, Frontline inventory platform, Window Stickers, and Xcode Vehicle Texting.

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“Xcite’s vehicle merchandising products and services are designed to drive efficiency, ultimately helping dealers get vehicles frontline ready in the most efficient and high-quality manner,” says Phil Penton, Xcite Automotive’s CEO. “GM dealers will also benefit from Xcite’s corporate scale, data insights, QA, and local management teams who support our field team.”

Xcite Automotive employs a team of over 500 trained photographers, named Frontliners. The team is deployed across the United States, working on dealer lots to capture the images, videos, and 360 spins in their ever-changing vehicle inventory. Xcite also consults with dealers on merchandising best practices and provides software solutions to help with inventory management. Further, Xcite assists dealers with the display of OEM vehicle build data through the use of option values that syndicate to their website, third-party marketplaces, and display on window stickers. Xcite Automotive has also developed unique window printing services that integrate QR codes and text messaging at scale. Xcite’s field team is also trained and highly experienced with using GM’s preferred 360 technology provider.

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