Matterport Reinvents the Digital Twin with the Revolutionary Pro3 Camera and New Cloud Platform
Breakthrough innovations in 3D capture technology and AI-powered digital twin software create new ways for enterprises to market and manage properties digitally
Matterport,introduced the all-new Matterport Pro3 Camera along with major updates to its industry-leading digital twin cloud platform. The Pro3 is a breakthrough in 3D capture technology, ready to digitize every aspect of the physical world, indoors and outdoors. Matterport’s next generation digital twin platform builds on the company’s groundbreaking immersive virtual experiences to enable advanced workgroup collaboration and productivity, delivering cost savings and revenue growth for organizations of all sizes, from small businesses to global enterprises.
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These new offerings arrive as global demand for digital twins – visually immersive, interactive 3D models of buildings and spaces – continues to rise. Forrester Research reports 55% of global software technology decision makers are already adopting digital twins1. As an industry leader, Matterport saw 52% growth in total subscribers in the second quarter compared to the year ago period, and already serves 23% of the Fortune 1000 with its digital twin platform.
“Today marks a pivotal breakthrough in 3D technology with the introduction of the most powerful products Matterport has ever created,” said RJ Pittman, Chairman and Chief Executive Officer, Matterport. “Our new Pro3 camera and cloud platform create some of the world’s most accurate, immersive and stunning digital twins. The opportunity has never been greater for companies to embrace the power of Matterport digital twins to transform their business.”
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Matterport for Enterprise
Digital twins empower business leaders to confidently navigate an uncertain economic environment while accelerating the productivity of a mobile and remote-first workforce; 79% of business leaders cite cost savings and 71% point to operational efficiencies as the key drivers of their digital twin investments2. It’s why the new Pro3 camera and cloud platform were built for the demands of enterprises with scalability, reliability and security at the core, making Matterport’s digital twin platform one of the most trusted in the industry.
The new Pro3 camera and cloud platform advancements make it easier than ever for customers to create immersive digital twins. Customers across sectors – factories, retailers, hotels and airlines – report digital twins have reduced project times by 30% and cut travel expenses by up to 50% through greater remote collaboration. One commercial real estate customer reported closing sales up to 85% faster. Hospitality customers find bookings and occupancy rates increase 14% for properties with a digital twin. The benefits aren’t just for large enterprises – real estate agents using digital twins win up to 74% more listings and 71% of residential buyers say they would buy a home sight unseen if it had a 3D digital tour.
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