New Study Shows Americans Fear Digital Threats and Lose $378 Per Cyberattack on Average

Keeper Security, the leading provider of zero-trust and zero-knowledge cybersecurity software, released a new study revealing how lazy password practices are leaving consumers vulnerable to cyberattacks.

According to the research, almost 7 in 10 respondents report they would be concerned if they were hacked – but despite their growing awareness of digital threats, the study also shows Americans are ignoring basic password hygiene. This is leading to real-life breaches of personal accounts, with 55% of our respondents reporting they’ve been the victim of a cyberattack at least once. Of those, the average cost was $378 per attack.

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“This new research shows consumers struggle to keep their passwords securely protected and fear the repercussions of a cyberattack,” said Darren Guccione, CEO, and Co-founder of Keeper Security. “The good news: Keeper Security is committed to providing everyone-from college students to grandparents-with accessible and effective password protection solutions to secure and streamline their digital lives.”

No one wants to lose all their passwords

Resetting every password is a hassle – consumers know that.

• 36% of respondents said they would rather be stood up on a date than lose all their passwords.
• 34% of respondents would rather not watch TV for a week than lose all their passwords.
• 19% of respondents would rather miss a flight than lose all their passwords.
• 17% of respondents would rather get a root canal than lose all their passwords

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Poor passwords are leaving consumers vulnerable to cyberattacks

Once a hacker breaks into an account, they gain widespread access to sensitive information.

• 56% of respondents reuse their passwords.
• 18% of respondents use a pet’s name in their password.
• 55% of respondents have fallen victim to a cyberattack at least once.
• 32% of those said their social media logins were stolen as a result.
• 14% said their bank account details were stolen as a result.

The threat of potential hacks doesn’t motivate password hygiene

Consumers fear the likelihood of being hacked

• 68% of respondents are concerned about what would happen if they were to be hacked.
• 46% of respondents said their response to being hacked would be anxiety.

They ignore potential solutions to quell cybersecurity worries

• Almost a fifth of respondents only change their password if notified.
• 25% of respondents say, when thinking of passwords, memorability is most important to them.
• Almost a third of respondents think they are likely to be hacked.

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[To share your insights with us, please write to sghosh@martechseries.com]