Targetspot, a global player in AdTech and digital audio monetisation, is announcing a new partnership with Grupo Godó, one of Spain’s largest publishers. This pact will give Targetspot vast targeting capability throughout the Iberian Peninsula, enabling it to reach new audiences, Generation Y listeners in particular.
Grupo Godó owns several media, including La Vanguardia and Mundo Deportivo newspapers and Spain’s fourth largest commercial radio station Rac1, a touchstone for millenials in Catalonia with market share among that community of 39.3%.
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Rac1 enjoys a strong online presence, with the highest monthly online audience figures in the country (20% of listeners) and 7 million downloads. It airs a broad range of news and entertainment shows and podcasts, including Versió RAC1, a comedy news show downloaded 1.6 million times a month and particularly popular among young graduate workers, an important target for announcers.
Ramp-up across Spain and Latin America
While it has been operating in Spain since 2018, Targetspot now has a dedicated sales team in Barcelona to sell its campaigns. This partnership with Grupo Godó will help Targetspot to accelerate its ramp-up across Spain and all of Latin America. The Mundo Deportivo news site and La Vanguardia newspaper both enjoy solid audience numbers in Latin America, where Targetspot obtained a foothold this year having signed contracts with several leading partners.
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