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AirAsia Expands Use of DataVisor Platform to Prevent Fraud Across Its Entire Product Portfolio

Multinational Airline Group to Leverage DataVisor’s Next Generation Fraud and Risk Platform to protect against a broader set of fraud attacks and adding additional layers of defense with device intelligence.

DataVisor, the market leader in fraud and risk management, announced that it has strengthened its relationship with AirAsia, the multinational Asean airline group headquartered in Malaysia. AirAsia will expand the use of DataVisor’s market-leading fraud and risk management platform to protect against a broader set of fraud attacks along with strengthening its mobile channel using DataVisor’s dEdge – a mobile-first device fingerprinting and behavior solution. By leveraging these additional capabilities and protecting against additional fraud use cases, AirAsia can protect customers from fraud across its entire product portfolio.

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“We’re thrilled to be strengthening our relationship with AirAsia, to help them fight all types of fraud across their entire ecommerce platform”

“We’re thrilled to be strengthening our relationship with AirAsia, to help them fight all types of fraud across their entire ecommerce platform,” said Yinglian Xie, Co-founder and CEO of DataVisor. “DataVisor’s comprehensive suite of solutions combines the power of AI with seamless real-time data and decision flow orchestration, analysis, review, and investigation tools. Together, these capabilities along with our innovative edge computing solutions will help AirAsia deliver complete fraud and risk protection for customers as they book flights and hotels and take advantage of AirAsia’s broad array of services.”

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In 2020, AirAsia partnered with DataVisor to fight ticketing fraud and promotion abuse, and to capture known, unknown and evolving fraud attacks in real time. Since implementing DataVisor’s fraud and risk platform, including production-ready Unsupervised Machine Learning, the company has been able to detect 54% more fraud with 99% accuracy, while reducing false positives to improve the ticketing experience for good customers. By expanding its use of the DataVisor platform with additional layers of protection and broader set of fraud attack types, AirAsia can provide comprehensive fraud and risk detection and prevention across customer’s entire lifecycle encompassing multiple products – including shopping and food delivery, health screenings and more – without adding friction for good customers.

“DataVisor came through for us during a challenging time following the onset of the global pandemic and helped us minimize losses from ticketing fraud and promotional abuse, all in a single platform with comprehensive capabilities,” said Steve Harbick, Chief Information Security Officer, Capital A (AirAsia). “DataVisor’s outstanding customer support makes them a strategic partner. We can rest easy that our entire ecommerce platform is protected from fraud, and that our customers can enjoy all the services we offer without friction.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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