Mobicel Partners With Appnext To Power Device-Level App Recommendations On Its Smartphones

Appnext, an Affle company, the leading independent discovery platform offering innovative solutions to engage with users directly on their smartphones, has announced its partnership with South African mobile phone manufacturer Mobicel. The coming together of Appnext and Mobicel is a game-changer for Mobicel’s customers, completely transforming and greatly enhancing the user experience from the moment they set up and customize their device for the first time and throughout their daily mobile journey.

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It also further demonstrates Appnext’s commitment to the app landscape in Africa: Appnext has an office in Johannesburg to support its local customers, helping them reach and engage with high-intent users and deliver content suggestions that reflect their needs at relevant moments.

Elad Natanson, Founder and CEO of Appnext, said: “We have built countless incredible relationships with leading OEM brands and mobile operators, and we’re thrilled that Mobicel has joined those ranks of top-level OEMs that have integrated Appnext’s technology. We know that Mobicel’s customers will enjoy a much-enhanced experience of using their mobile phones with our industry-leading discovery solutions to provide them with highly personalized app recommendations. We look forward to working with Mobicel over the coming years with a shared goal of continually evolving the user experience.”

Founded in South Africa in 2007, Mobicel has grown to become one of South Africa’s biggest mobile phone manufacturers. The company’s focus is on developing smartphones that are affordable but also highly desirable due to their look, functionality and quality.

Mobicel’s aim is to provide the best possible smartphone experience to its customers, which is why the company wanted Appnext’s technology on every device. The partnership has also opened up new revenue stream options for Mobicel while strengthening its brand and increasing usage.

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Mobicel Founder and Chief Executive Ridwhan Khan said: “Our motto at Mobicel has always been ‘you deserve more’ and by partnering with Appnext we’re offering a whole lot more to our customers. Appnext’s sophisticated app discovery technology means our customers will receive recommendations for apps and services that really interest them, just at the right moment, making their experience of using their new mobile hugely satisfying. We like to say that when we put a mobile phone in a customer’s hand, we’re empowering them to have and do more, and with Appnext we can really achieve that goal.”

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