New Interactive Privacy Notice Clearly Explains Complex Privacy Issues to Parents Using Latest Mobile Technology, Streamlining Coppa’s Required Transparency and Consent
PrivacyCheq announced the immediate availability of its Privacy Facts Interactive Notice (PFIN) for use in complying with the U.S. Children’s Online Privacy Protection Act (COPPA). PFIN applies cutting edge mobile technology to the critical first step of COPPA compliance clearly informing parents about the privacy implications of their child’s use of mobile games, websites, or connected toys, enabling them to confidently give Verifiable Parental Consent (VPC) required under COPPA.
Recently celebrating its fifth year as the leader in providing operational COPPA compliance technology for mobile gaming, online publishing, and “Internet of Things”, PrivacyCheq’s ConsentCheq transparency and consent management service is now used worldwide by enterprises to comply with a range of global privacy regulations, including GDPR in the EU, COPPA, CCPA and SB220 in the U.S., PIPEDA in Canada, and LGPD in Brazil.
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PrivacyCheq’s CEO Roy Smith said “While the technology for exploiting users’ privacy (especially children’s) has grown dramatically in the past 20 years with the advent of the Internet, mobile devices, and social media, the typical legal privacy notice has remained unchanged since the 1970’s. With its January 2013 update of COPPA, the Federal Trade Commission envisioned future technology advances improving parents’ ability to understand and manage their children’s privacy in paragraph 312.4(d), and this is precisely what we have done with the Privacy Facts Interactive service.”
Smith continued “Since mobile devices are now the dominant method used to access content, we completely redesigned the privacy notice for optimal use on mobile devices, using the “Nutrition Facts” paradigm that parents are already comfortable with. PFIN is an example of new “Available Technology” that improves COPPA by leveraging the deep interactivity offered by today’s mobile devices, taking advantage of the touchscreen interface, text messaging, even the ability to display short videos to explain complex privacy issues.”
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Building on the brevity and clarity strengths inherent in the nutrition facts label, PFIN initially offers parents a simple presentation of key privacy facts. To get more detail, the parent can interactively touch the points of interest to “drill down”. At full depth, PFIN links to the complete text of legal notices, definitions and other highly specific resources.
This interactive mobile-friendly privacy notice can easily be delivered from within a smartphone app or website, and even on demand by sending a text message. A live demonstration of a sample PFIN for a fictitious mobile game can be viewed instantly on any smartphone by simply texting “COPPA” to +1-717-467-3214.
The COPPA PFIN is available immediately as a feature of ConsentCheq, PrivacyCheq’s flagship SaaS privacy compliance service. As it does for GDPR, CCPA and other global privacy regulations, ConsentCheq facilitates all user interactive aspects of COPPA, including parental privacy management dashboard and instant consent verification via high performance API.
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