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Arlo Total Security Subscriptions to Be Powered by Citizens Pay

Arlo Technologies, Inc., a leading smart home security brand announced an integrated partnership with Citizens Pay, a market leader in consumer installment financing, to lower the barrier of entry and broaden the market for DIY home security. Plans include 0% APR financing and a simple point-of-sale experience for consumers.

Arlo Total Security powered by Citizens Pay will allow consumers to avoid the upfront investment typically required by DIY security purchases while bundling the hardware and professional monitoring into a single, low monthly payment. Several plans will be available at various price points and subscribers will have the option to upgrade to the latest technology every three years.

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“Over 20 million households are paying too much for outdated home security solutions,” said Matt McRae, CEO at Arlo. “Arlo Total Security subscriptions will offer the latest technology and a true comprehensive safety and security solution with a superior user experience at a lower monthly price.”

“We’re excited to partner with Arlo to pioneer consumer installment financing in the DIY home security space, broadening access to their industry-leading home security technology and offering a responsible way for consumers to pay off over time,” said Christine Roberts, Head of Citizens Pay.

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[To share your insights with us, please write to sghosh@martechseries.com]

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