Seed Group Welcomes Terrazero as a Strategic Partner to Help Middle East Businesses Make Inroads Into Metaverse

Seed Group, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has joined hands with Vancouver and Los Angeles-based TerraZero to further the reach and impact of Metaverse and accelerate its adoption in the regional technology landscape.

TerraZero was founded in early 2021 by executives and entrepreneurs from the blockchain, web3, design, programming, marketing, and finance sectors to expand the reach and accessibility of the Metaverse. As part of the partnership, Seed Group will help TerraZero bring its services to SMEs and businesses in the UAE and the Middle East and help them make inroads into the high-potential world of Metaverse.

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The aim of the partnership is to provide TerraZero with the guidance it needs to reach the right audience, access top decision-makers in the government as well as the private sector, and contribute to adding the latest technological innovations to the region.

It is notable that Dubai has already started making great progress and has emerged as a leader in embracing innovations like Metaverse. Last year, the emirate launched the Dubai Metaverse Strategy to attract more than 1,000 blockchain and metaverse companies to the emirate and support more than 40,000 virtual jobs by 2030.

Hisham Al Gurg, CEO of Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said, “The Metaverse will become an integral part of all businesses sooner than we realise. The launch of the Dubai Metaverse Strategy was a major step in the direction of turning Dubai into one of the world’s top 10 Metaverse economies as well as a global hub for the metaverse community. Our partnership with TerraZero seeks to further empower this aim of the emirate. I believe the association will prove fruitful to not just businesses in the UAE but to the regional economic ecosystem on the whole.”

TerraZero develops, acquires, and finances innovative Metaverse projects, companies, entrepreneurs, and developers—creating engagement, community, and usability solutions that bridge the real world and the Metaverse, scale new economies, and enhance immersive experiences to shape the future of web 3.0, decentralisation, and beyond.

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“It is clear where innovation is taking place when it pertains to the future of the Internet and the Metaverse. This is a monumental moment for the industry, and TerraZero sees massive growth potential. Our partnership with the Seed Group will empower the next generation of enterprise businesses and brands to enter the Metaverse in the most elevated way, just as much as we can open the door for legacy corporations and government entities to meaningfully connect with their audiences–and create new ways to build equity in all forms,” says TerraZero CEO Dan Reitzik.

Seed Group is a notable force in the technology, healthcare, hospitality, and telecommunications landscapes in the Middle East. Over the past 20 years, it has formed successful strategic alliances with leading global companies representing diverse regions to accelerate sustainable market entry and presence within the Gulf Cooperation Council countries.

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