Tagboard Launches Industry-Leading Cloud Production Studio at NAB, Delivering World’s Most Efficient Cloud Graphics Workflow

Tagboard, the world’s leading audience engagement and cloud production platform used by 500 sports and media partners announced a series of new product releases for its cloud production studio designed to create the single most efficient production workflow in the world. New features include:

• First-of-its-kind integration with Adobe Photoshop featuring a drag-and-drop workflow that eliminates duplicative work to bring graphic designs to screens.
• Automated production workflows with APIs allowing producers to create dynamic content from any data source.
• Real-time production analytics powered by Amazon Web Services (AWS), providing audience engagement data across media properties.

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With the new releases, Tagboard, a company known for its interactive broadcast graphics, has set its eyes on solving what it sees as the biggest hurdle for production and in-venue teams looking to deliver audience engagement: workflow efficiency.

“In an industry that works in milliseconds, there’s absolutely zero excuse for the inefficiencies of traditional workflows and outdated processes” said Tagboard CEO Nathan J Peterson. “Not only are we turning today’s broadcast and in-venue screens into two-way communication devices that keep audiences engaged with partners across channels, but with these new releases, we’re drastically reducing the operating overhead for production teams to do so. The phrase “That’ll take too much time” should never be spoken again.”

Tagboard, recently selected for NBA Launchpad – the NBA’s initiative to source, evaluate and pilot emerging technologies – has created a dominant media footprint with more than 500 media companies. Fox Sports, Sinclair Broadcasting Group, and Riot Games have all been early testers of the new feature-laden package that contains everything from new integrations with AWS and Adobe to graphic automation with real-time data sources, and industry-changing production analytics.

“We first partnered with Tagboard in 2018 and quickly found a teammate eager to help us increase interactivity & innovation within our productions,” said Mike Bucklin SVP of Digital, FOX Sports, “Tagboard already has the most versatility of any product we’ve utilized, but the features announced today will allow us to be far more efficient, bringing ideas to life much faster without sacrificing quality.”

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First-of-its-kind integration with Adobe

With Tagboard’s first-of-its-kind integration with Adobe, producers are able to completely eliminate the duplicative work involved in bringing a graphic design to a screen. Tagboard’s graphics studio now automatically imports fully-layered files from one of the most popular design tools, Adobe Photoshop, to create a seamless handoff process from design teams to production teams – with no rebuild required.

“In most production environments, the process of building new graphics can involve multiple people handing off design files to one another and rebuilding them in separate platforms – essentially building the same thing multiple times. But today’s content demands can’t afford to be held back by yesterday’s processes,” said Peterson. “Our clients take great care in hiring the most creative teams in the industry, and with our new Adobe integration, their incredibly talented producers get to focus on bringing the world’s best stories to life instead of doing duplicative work that good technology should handle.”

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