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Slingshot’s Digital Workplace Gets Smarter Everyday Business Users Can Now Access Data Across Departments, Platforms and Channels, All in One Place

 Slingshot, the digital workplace from software company Infragistics that connects everyone you work with to everything they need to get work done,announces the first solution to enable everyday business users to easily see what data their organization possesses, access and analyze it the moment they need it, and use it to guide informed business decisions. Using Slingshot’s new Data Catalog, companies can now bring together all data sources that track performance, process, people and profitability–across departments, platforms and channels–all in one place. As a result, teams can easily generate visual snapshots of their work, in real-time or over time, to better understand and drive action using data.

Whether they know it or not, most companies today are data companies, collecting information on a daily basis on everything from customers and products to marketing and sales. But, for many organizations, this data is spread across several systems, channels and gatekeepers, and requires analysis to make it actionable. As a result, teams don’t have a quick, holistic lens into the data they need and are put into a position to make critical business decisions without it. This often leads to decisions based on gut instincts–or worse, the most senior or loudest person in the room.

Slingshot set out to solve this once and for all by bringing the power of an integrated business intelligence (BI) machine into teams’ everyday workflows, allowing everyone within the organization to not only access data all in one place, but analyze it through the creation of visual dashboards. Unlike other BI tools, Slingshot’s Data Catalog is designed specifically for business users, making data a natural part of team collaboration.

Bring intelligence and data from multiple sources into the place teams are already working.

Teams are already working in Slingshot to manage projects, communicate, and store and share content critical to their work. Now, they can also track performance and progress around this work in the same platform.

Slingshot brings together analytics from multiple data sources, including databases and spreadsheets (e.g. Excel and Google Sheets), SaaS systems, Big Data and Cloud data products (e.g. Google Analytics, BigQuery and Snowflake), and financial, marketing and sales tools (e.g. Salesforce Marketing Cloud, HubSpot and Marketo).

The new data catalog functionality acts as an organization’s single source of trusted information. Key business insights that were previously siloed and held behind gatekeepers due to job functions and seniority now exist in one place, together.

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Teams can organize and visualize data in a way that makes sense to them.

Not all teams need the same data. Slingshot users can choose what they want to be able to access, and organize it by department (e.g., sales, marketing, product, HR, finance), product or offering, channel (Google, LinkedIn, Instagram), system (e.g., payroll, CRM, people management), and so on. And because data is easily searchable, teams can find what they need, exactly when they need it.

They can then generate visualizations to help them understand the metrics that tell the story of their performance and progress.

Everyday business users don’t need to be data scientists to understand the numbers that influence their work.

When teams hear the word data, they often think of complex numbers and equations that can only be fully understood by a data scientist. But teams work with data every day, from sales numbers and marketing performance to employee productivity goals and customer sentiment. Often, the biggest problem teams face in deriving value from this information is that they only see bits and pieces of the wider company performance. In order to make impactful decisions, teams–regardless of their specific function–need a birds’ eye view into the organization.

With Slingshot, any business user–or employee without prior data analysis experience–can go from spreadsheets of raw data to multi-source visualizations in just minutes. And when connected directly to outside sources, these dashboards update in real-time. This helps them to analyze data from across the organization to identify trends, assess performance and forecast the next best steps for a given project–or the business.

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[To share your insights with us, please write to sghosh@martechseries.com]

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