HCLSoftware Announces the Unica Winter Release Enabling Accelerated Time to Market and Optimized Customer Engagements

HCLSoftware  announced the Unica winter release with new platform enhancements that continue to deliver precision marketing at scale. The newest update to the cloud native integrated marketing platform helps marketers accelerate their time to market and broaden their customer engagement.

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The Unica winter release makes it easier and faster for marketers to achieve their goals by delivering:

• Quick start industry-specific journey templates that accelerate time to market, with enhanced support for mobile PUSH and enhanced social messaging powered by Twitter.
• Privacy and compliance take center stage with the integrated contact central feature of the platform, to protect customer privacy and comply with regulations.
• A new improved QuickBuilder message editor that enables marketers with an enhanced build-and-send messaging experience for faster campaign launches, delivers rich and personalized in-app push and increases email open rates with out-of-the-box send time optimization.
• Industry-leading storage distribution and cluster management (ROOKCEPH) solution, support for Interact Server Groups, scalable Unica Discover containers, and support for Athena and Presto big data querying services.

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“Our goal with HCL Unica is to continue to identify marketers’ everyday needs and deliver innovation that enables them to work smarter and faster to meet their goals in real-time,” said Raj Iyer, Senior Vice-President of Product Management at HCLSoftware. “This release continues to progress towards that goal with a focus on increased marketer productivity, and deeper levels of support for privacy and compliance.”

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