New York Yankees and GameOn Technology Team Up to Enhance Digital Fan Experience

The New York Yankees announced a new relationship with GameOn, the industry-leading intelligent chat platform GameOn will enhance ticketing and guest experience support via AI-enabled chat, improving the overall fan experience on yankees.com for tourists and other fans seeking specific information about visiting Yankee Stadium.

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As GameOn builds out their fully managed chat experience, fans will find smarter and faster support for ticketing, premium experiences, Yankee Stadium tours, concessions, transportation and more.

“We couldn’t be more excited to announce our relationship with the New York Yankees,” said Alex Beckman, CEO of GameOn Technology. “While we currently support numerous teams spanning the NBA, NFL, NHL, and others, there’s a certain honor and prestige to be working with the Yankees. We’re excited to implement our industry-leading platform to benefit Yankees fans as they navigate their most important questions related to attending games at Yankee Stadium.”

“In our continuing effort to enhance the overall Yankee Stadium experience, we were looking for ways to impact the very first part of a visit, which is the planning stage,” said Marty Greenspun, SVP of Strategic Ventures for the New York Yankees. “For those unfamiliar with visiting Yankee Stadium, including tourists from around the world making a once-in-a-lifetime trip, GameOn’s chat platform enables us to provide exceptional and instantaneous customer service from the get-go.”

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GameOn’s platform will support fan inquiries by providing direct answers to fans’ most frequently asked questions. Future capabilities are expected to include the ability to answer questions in multiple languages and integration with Ticketmaster to provide fans a seamless capability to search for and purchase tickets.

GameOn will work with the Yankees to implement Generative AI and GPT technology in a way that maximizes efficiencies for fans and the team.

With a focus on assisting sports teams and brands, GameOn’s chat platform drives click-through rates from users over 50% of the time, including up to 65% on commerce-related content while delivering 15-20 times the user engagement compared to traditional paid search.

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