Sparrow Announces Partnership with EliseAI to Lead Single-Family Operators in using AI-Powered Leasing Technology

Sparrow, a premier national single-family rental owner and IMN Operator of the Year,announced a partnership with EliseAI, the leading artificial intelligence provider for housing, to bring smarter resident solutions and services to its portfolio of single-family rental homes across the country.

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“Sparrow is excited to be one of the first single-family operators to bring AI solutions to prospects searching for their next home,” said Jami Schulman, Sparrow Co-Founder and President. “Our partnership with EliseAI reflects Sparrow’s larger commitment to bringing technology-forward solutions to make renting easier and to lead the way in single-family rental innovation.”

EliseAI is on the leading edge of conversational artificial intelligence, with their AI Leasing & Resident Assistant built in-house with machine learning and natural language processing. With approximately 50% of prospects engaging in their rental search after-hours, EliseAI has already increased Sparrow’s lead-to-tour conversion. Sparrow’s white labeled EliseAI Assistant, Emma, responds 24/7 and answers emails, calls, and texts immediately, saving leasing teams multiple hours a day to focus on other tasks serving prospective and current residents.

“We are thrilled to partner with Sparrow and together, bring state-of-the-art solutions to single-family homes,” said Minna Song, Co-Founder and CEO of EliseAI. “We’ve operated with multifamily owners and operators since 2017 and are excited to expand Elise’s knowledge of single-family homes, especially as they rise in popularity for renters. Our goal has always been to make housing accessible and to run operations more effectively.”

As a boutique high-touch, high-tech management firm, innovating to make life easy for residents is part of Sparrow’s commitment to customer experience and has been deeply rooted in the core values of the company since inception. Single-family renters prioritize ease of doing business and a seamless experience, and that certainly starts with their search and application process.

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Sparrow Chief Marketing Officer Jiggs Foster explains, “Our AI Leasing Assistant, Emma, is optimizing the prospect journey by using advanced technology to address customer pain points, such as after-hours response time and qualification process questions, making Sparrow’s customer-focused leasing experience a reality. We are now able to respond to customers in real time at any hour, providing a faster, friendlier, more responsive experience while supporting our leasing teams with a 24/7 leasing assistant.”

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