BNY Mellon’s Pershing X Announces Collaborations with Salesforce, PureFacts and Pontera to Help Power Its New Wealth Management Platform, Wove

 BNY Mellon’s Pershing X, a technology provider within BNY Mellon announced collaborations with Salesforce, the global leader in customer relationship management (CRM), PureFacts and Pontera to provide technologies for advisors on its new wealth management platform, Wove.

“We designed Wove to be a best-in-class offering for advisors that integrates the many technology tools they use into a single, data-driven platform,” said Ainslie Simmonds, President of Pershing X. “This includes bringing first-rate technologies to Wove from providers known for their superior capabilities and track record in the marketplace.”

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Pershing X will work with the technology providers on the following services:

• Salesforce Financial Services Cloud will enable Wove clients to modernize how advisors manage client onboarding and engagement, and fuel advisor productivity
• PureFacts will be installed as Wove’s primary b****** vendor, including access to daily fee reporting and advanced revenue management and sales performance analytics
• Pontera will integrate its solution into Wove’s wealth reporting offering, allowing advisors to analyze, rebalance and bill on 401(k), 403(b) and other held-away retirement accounts as a crucial part of a client’s full financial picture

“Collaborations of this level are why Wove stands out in the market,” said Noam Tasch, Head of Revenue, Pershing X. “The capabilities that Salesforce, PureFacts and Pontera bring to the platform help support Pershing X’s goal of simplifying, scaling and revolutionizing the wealth management experience for advisors.”

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Pershing X is BNY Mellon | Pershing’s start-up business unit focused on delivering the most interoperable and data-driven suite of advisory tools in the wealth management industry. Pershing X technology is designed to create an effortless and intuitive experience that is integrated with multiple leading custodians. This allows wealth management professionals to focus their time on the business of advice, not technology, so they maximize efficiency and optimize the experience for every client.

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