Undertone Names Daniel Aks as President

Proven Leader with Broad Managerial Expertise Steps down from Perion’s Board and Assumes Leadership Role with Undertone to Boost Its Cross-Platform Synchronized Digital Branding

Perion Network Ltd., a global technology company that delivers Synchronized Digital Branding solutions across the three main pillars of digital advertising – Ad Search, Social media and Display / Video, announced the appointment of Dan Aks as President of Undertone starting on September 16, 2019. Dan has stepped down from the board of directors of Perion, effective as of August 26, 2019.

Dan’s C-level career is marked by an impressive and demonstrated ability to drive success in digital businesses with complex supply and demand dynamics, and that depend on the integration of data, sales, operations and product to achieve ideal market fit and dramatically accelerate business trajectories.

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His wealth of management experience includes CEO of Antenna Audio Inc, COO/Chief of Staff at McGraw Education, where the strategy, information technology, business development and public relations teams reported to him. Dan also served as COO for PRIMEDIA Consumer Magazines, where as President of their Internet business unit he led the successful digital transformation of this $1.5B magazine publisher.

Dan has a successful track record from his time as a partner at Booz, Allen & Hamilton, Inc. (BA&H), a highly successful consulting firm that works with information, media, entertainment, telecommunications, and technology companies. Prior to BA&H, Dan was a manufacturing and industrial engineer with IBM Corporation.

Mr. Aks commented, “Doron and his team have done a tremendous job of turning the company around financially while simultaneously investing in its Synchronized Digital Branding platform, which is truly differentiated in the marketplace. This platform is gaining traction with brands and agencies every day, making this a pivotal time in Undertone’s development.”

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“With his vast knowledge of media, Dan was a key contributor to Undertone’s new strategic direction” said Doron Gerstel, CEO of Perion. “I am thrilled Dan is taking on the role of president and will foster Undertone’s transition to offering a holistic solution. I have confidence that his talent, skills and leadership abilities will help us meet and exceed our aggressive growth plans.”

Eyal Kaplan, Perion’s Chairman of the Board, commented, “Dan was an insightful board member whose background, wisdom and deep knowledge of Perion’s business and long-term goals will be tremendously valuable in his next role as president of Undertone.”

Dan holds both a Bachelor of Science degree in Manufacturing/Industrial Engineering and a Bachelor of Arts degree in Business Administration from Rutgers University and received his MBA from Harvard Business School.

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