iRobot Names Keith Hartsfield as Chief Product Officer

 iRobot Corp., a leader in consumer robots, announced that Keith Hartsfield will take on the role of chief product officer at the company. Reporting directly to iRobot’s chairman and CEO Colin Angle, Hartsfield will oversee the company’s physical and digital product offerings, providing strategic direction on innovation and vision, new product development, design, competitiveness, partnerships and in-market excellence.

This newly created position at iRobot will further the company’s focus on developing a best-in-class product portfolio that delivers a great customer experience, contributes to organizational growth, and extends industry leadership. Hartsfield joined iRobot on September 3, 2019.

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Hartsfield most recently served as vice president, Z Products at HP. In this role, he was responsible for the multibillion-dollar Workstations product portfolio, which includes devices used for machine learning and artificial intelligence. At HP, Hartsfield also served as vice president, Mobility Products and Workflow Transformation and vice president, Mobility. Prior to HP, Hartsfield served as chief operating officer of Green Edge Technologies, an IoT-focused company for wireless energy management and home control systems. He has also held executive leadership roles at Nokia and Motorola.

“Keith is a seasoned leader who brings a wealth of experience in consumer hardware, intelligent devices and software solutions,” said Colin Angle, chairman and chief executive officer of iRobot. “He understands the needs of the customer and how to effectively work across the business to develop successful go-to-market strategies on a global scale. We are excited to welcome Keith and his passion for product innovation to the iRobot team.”

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“iRobot has always led the way in consumer robotics, and I am excited to play a role in shaping its future,” said Hartsfield. “Robots are already changing the way people clean and maintain their homes, and there is so much potential for them to do more in the emerging smart home ecosystem. I look forward to exploring the consumer’s evolving needs and bringing products to market that can help them in new ways.”

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