Mercury Insurance and LA Kings Continue to Entertain Fans With ‘Where’s Bailey?
Mercury Insurance and the LA Kings have launched an interactive augmented reality (AR) game – “Where’s Bailey.” Premiering exclusively at LA Kings home games at Crypto.com Arena, fans are invited to engage with the AR mural using their phones to locate Bailey, the team’s mascot.
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Participants who successfully find Bailey are rewarded with an entry for a chance to win an LA Kings jersey along with two tickets to an upcoming game and a discount code for the Team LA store.
WHY: The “Where’s Bailey?” AR experience offers an entertaining platform for fans to interact with the Kings and some of the most iconic landmarks of Los Angeles.
WHEN: Every home game for the remainder of the regular season.
WHERE: The “Where’s Bailey?” AR mural is located on the main concourse next to the Team LA Store and the Star Plaza Entrance inside the Crypto.com Arena.
Additionally, fans can play the game on their mobile device, wherever they see a “Where’s Bailey” sign with a QR Code, as well as from the center hung scoreboard, during the 2nd period.
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Fans unable to make it to an LA Kings game can try Mercury’s new Instagram filter. With a tap of your thumb, you can add Bailey to your world. Simply tag your Reel or Story with “#HeresBailey” and you could get some cool Kings gear.
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