MGID Revamps Ad Campaign Planning and Execution With New and Intuitive AI-Driven Platform

TechnologyNative and Programmatic AdvertisingNews

By Business Wire On Feb 19, 2024

MGID Ads deploys AI across campaign optimization, data analysis, and creative generation

MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning and execution suite. The new platform presents users with a new, more powerful intuitive interface that surfaces numerous AI-powered features, doubling the speed of campaign setup.

“Advertisers always have more to do than there are people to do it, so we’ve overhauled MGID Ads to make it as easy as possible to work efficiently with native ads”

Users will be guided through MGID Ads with informative tooltips through the entire campaign creation process, from creative development to ad placement, leveraging extensive data analytics for maximum performance alongside a CPC calculation feature, a step-by-step tracking setup, and AI-generated creatives.

The new dashboard has increased campaign metrics from 9 to 27 whilst 100 creatives can now be launched simultaneously in the time it previously took to launch one. Asynchronous validation also instantly alerts users of potential errors, with detailed descriptions of how to resolve them.

“Advertisers always have more to do than there are people to do it, so we’ve overhauled MGID Ads to make it as easy as possible to work efficiently with native ads,” said Matthew Villa, Head of Sales US at MGID. “By weaving AI into the very fabric of our new dashboard, advertisers can leave the heavy lifting to technology while focusing on driving audience attention, maximizing performance, and delivering measurable results.”

[To share your insights with us as part of editorial or sponsored content, please write to sghosh@martechseries.com]