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Wix Teams Up with Global-e for Global Expansion & Seamless International Selling

This strategic partnership will provide Wix merchants with an advanced cross-border eCommerce solution, simplifying international payments, shipping, tax and compliance

Wix.com Ltd., the leading SaaS website builder platform to create, manage, and grow a global digital presence, announced a strategic partnership with Global-e Online Ltd., the global leader of Direct-To-Consumer cross border eCommerce enablement, to offer Wix merchants an advanced international cross-border selling solution. This partnership builds on Wix’s robust eCommerce capabilities, empowering merchants to expand their businesses by tapping into Global-e’s industry-leading cross-border functionalities, providing an opportunity to effortlessly enter and sell in new global markets.

With Global-e, Wix merchants can provide their customers with a fully localized checkout, support multiple currency transactions, benefit from customizable pricing capabilities and have the ability to tailor their offering to specific markets.

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Key features of the partnership include:

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  • Multi-Currency Selling Without Boundaries: Wix merchants can seamlessly present pricing and accept payments in more than 100 currencies, enabling their global customers to browse and buy in their local currency.
  • Localized Welcome & Checkout Experience: A customized welcome message and checkout process that includes payment methods, shipping options, and language translation that are set up per market, to adapt to buyers local market preferences.
  • Duty & Tax Calculation and Pre-Payment: Advanced tax and duty setup in alignment with local market regulations and best practices, providing global customers with the total cost of their purchase at checkout.
  • Country-Specific Pricing: Wix merchants gain the flexibility to set different prices for products in different countries to better cater to regional markets.
  • Enhanced International Payment Processing: Wix merchants can offer their customers a wide variety of payment methods in each market, such as online payment options and buy-now-pay-later. Merchants mitigate risk by benefiting from a robust international payments fraud prevention solution.
  • Streamlined Global Operations: End-to-end international logistics solution that covers multiple shipping options, local and pre-paid returns, customer service portal and import processing.
  • Local Market Insights and Best Practices: Wix merchants can leverage Global-e’s proprietary data-driven business intelligence models and know-hows, to optimize their global offerings and speed up time to market.

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“We are committed to empowering our merchants to grow their business in the global marketplace and provide them with the tools they need for streamlined international expansion. Our collaboration with Global-e removes the complications involved in selling online internationally, enabling Wix merchants to maximize their reach globally, breaking down barriers to international commerce,” said Oren Inditzky, VP of Online Stores at Wix. “Global-e’s expertise in global eCommerce aligns seamlessly with our mission to democratize eCommerce and empower online businesses of all sizes around the world. Together, we are enabling merchants to grow their business and thrive globally.”

“The global D2C e-commerce market is consistently growing, presenting brands an immense opportunity to drive growth and generate new revenue streams. However, the “global market” is not one market, rather it’s an amalgamation of hundreds of markets, each with its own characteristics, regulations and local consumer preferences,” said Dan Brow, Vice President of Global Partnerships at Global-e. “To succeed globally, brands need to know and adapt to local market preferences, and we are thrilled to provide Wix merchants with a robust solution that will help them maximize their potential and successfully expand their global footprint.”

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[To share your insights with us as part of editorial or sponsored content, please write to sghosh@martechseries.com]

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