January AI and Mars Leverage AI to Generate Product and Consumer Insights

• The collaboration will explore synergies between January AI’s artificial intelligence platform and Mars’ science and technology efforts.

• Together the team will simulate product and consumer insights that could inform future product innovation opportunities.

January AI has developed an AI platform, based on digital twin technology, that enables the prediction of consumer reactions to foods without the need for consumption. Working together with Mars, known for snacking, food, and pet care brands, through its research arm, the Mars Advanced Research Institute (MARI), January AI will leverage their artificial intelligence tools to generate new insights that could be used to shape future research and development efforts.

The collaboration combines January AI’s advanced digital twin technology with Mars’ significant R&D capabilities to predict responses to a wide range of different foods and formulations. January AI’s technology will analyze and foresee interactions and reactions across various sub-populations generating predictions that could provide direction for future research and innovation opportunities.

“This type of innovative and science-driven joint program enables Mars to learn more about the role of AI technologies in our future research and development programs. We are really excited to partner with January AI and look forward to learning much more about this platform and exploring the insights we generate together,” said Darren Logan, VP of Research and Science Discovery, Mars.

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Noosheen Hashemi, co-founder of January AI, added, “Partnering with Mars is a milestone for January AI. We aim to help the food industry leverage generative AI, for increased intelligence generating new insights that can inform product development and increase understanding of consumer responses when consuming various foods.”

Through an AI-enabled approach to research innovation, Mars and January AI are sharing understanding, exploring broader cultural shifts and new and evolving consumption behaviors around food and health. Such a collaborative approach will continue to create pathways for how product innovation is done within the food industry today, evaluating emerging technologies and consumption trends that can help generate new ideas and exciting experiences for current and future consumers.

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