alt.ai Revamps Generative AI–based Qualitative Research Tool “Asclone”

Enables interviews with multiple AI consultants featuring human-like personalities.

alt Inc. the Japan-based developer and distributor of Personal Artificial Intelligence (P.A.I.️) and AI clone technology (head office: Minato-ku, Tokyo; CEO: Kazutaka Yonekura), is pleased to announce the completion of a major rework of Asclone, a patented qualitative research tool that utilizes generative AI to create survey respondents based on consumer data. Asclone is jointly developed and provided by alt and Video Research Ltd. (head office: Chiyoda-ku, Tokyo; CEO: Yutaka Ishikawa).

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Qualitative research is an effective way to dig deeper into the thoughts and feelings of consumers, which can be difficult to measure quantitatively. However, it is not suitable for large numbers of questions or when questions involve personal information. Moreover, it can be difficult to recruit subjects when the conditions of participation are too complex, and the more subjects there are, the more expensive and time consuming it is to conduct research.

Developed as an approach to solving these issues, Asclone is a qualitative research tool that allows users to ask for opinions from an “AI consultant” created according to conditions set by the user themselves. In September 2024, Asclone underwent a significant rework, with a new pop design and an intuitive UI. Users can now interview multiple AI consultants, each with their own unique, human-like personality.

What you can now do with the new Asclone

1. Interview as if you were chatting with a real person
In addition to setting basic attributes like gender, age, place of residence, and occupation, users can also set arbitrary conditions such as “mother of a third-grade boy” or “fan of anime,” allowing them to freely create useful personas. The face and name of the AI consultant you create are displayed, making the experience feel very similar to interviewing a real person.

2. Chat with up to 30 AI consultants at once
AI consultants with unique personalities will give you a variety of opinions. You can also ask individual questions to the AI consultants whose answers you’re interested in, allowing you to dig deeper into their opinions.

3. Conduct up to 6 simultaneous group interviews
You can set different conditions for each group, such as “likes overseas travel,” “likes domestic travel,” and “doesn’t travel,” and interview up to six of these groups at the same time. This helps users understand not only the opinions of each individual, but also trends on a group-by-group basis.

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