LAFC today introduced SAS, a global leader in data and AI, as an official club partner. The strategic, multi-year partnership aims to leverage advanced analytics to better understand fan preferences, enhance fan engagement, optimize team performance, and drive innovative business solutions.
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“We strive to ensure that we are creating the absolute best experience for fans and supporters at BMO Stadium,” LAFC Co-President & CBO Larry Freedman said. “The expertise that SAS brings to data analytics will be crucial in helping us make smart decisions that enhance the experience for everyone involved with LAFC.”
SAS is committed to enhancing fan engagement at LAFC and BMO Stadium, using cutting-edge analytics and customer insights that will allow the club to make informed decisions and create more meaningful interactions with its most engaged fans. Harnessing the power of the SAS Viya data and AI platform, LAFC will gain real-time insights into everything from player performance to fan behavior, allowing the club to stay ahead of the competition and drive sustainable growth both on and off the field. With SAS Customer Intelligence 360, LAFC aims to revolutionize its marketing strategies and drive personalized experiences within its digital and in-stadium marketing.
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“Our partnership with LAFC is about combining our strengths in data and AI with their passion for the game,” said Jenn Chase, SAS Chief Marketing Officer. “Imagine a match day where every fan feels uniquely connected to the action, where data-driven insights enhance everything from ticketing to in-stadium experiences. SAS will help LAFC make smarter decisions on fan engagement, creating unforgettable experiences and taking the excitement to unprecedented levels.”
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