Birdeye Launches Search AI to Put Multi-Location Brands at the Top of AI Answers

Brands can now control their visibility, accuracy, sentiment and engagement on ChatGPT, Gemini, Perplexity, and more.

Birdeye announced the launch of Search AI, a first-of-its-kind platform designed to help multi-location brands manage GEO (Generative Engine Optimization). GEO is the equivalent of SEO for the AI-world.

As AI engines like ChatGPT, Perplexity, Gemini, and are reshaping how consumers discover and choose businesses, traditional SEO is no longer enough. Without GEO, your brand may disappear from AI answers, even if you’ve invested heavily in SEO. Search AI is purpose-built from the ground up for the AI era and is powered by BirdAI, Birdeye’s native AI layer that powers the Birdeye platform. Search AI ensures multi-location brands can see what their audiences are searching for, track how and when they’re being surfaced, understand what each AI engine is saying about them and their competitors, and act autonomously to boost visibility, accuracy, sentiment, and engagement.

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AI Search Platforms Gaining Rapid Traction

Across all of 2025, AI‑generated discovery is up 527% compared to the same period in 2024¹.

“Brands can no longer afford to ignore GEO. The search experience has moved beyond traditional search engines. AI engines now decide what people see. Birdeye’s Search AI gives multi-location brands the power to optimize their visibility, sentiment and engagement across all platforms.”— Adam Dorfman, AVP of Product Management and AI Search at Birdeye.

AI engines decide what to surface based on a complex blend of public content, citations, brand sentiment, and user intent. Traditional SEO efforts remain foundational, but they don’t automatically translate into visibility in AI-generated answers. Without an added focus on GEO, brands risk losing ground in AI search even if they’ve invested heavily in SEO.

“Traditional long-tail directory sites have been increasingly marginalized by Google. AI & Web search appear to rely more heavily on relevant recent content from community sites like Reddit, Quora, and niche forums, to generate personalized answers,” says Andrew Shotland, a leading SEO consultant at LocalSEOGuide.com.

Search AI is built for marketing teams managing hundreds or thousands of locations. It enables them to:

• Analyze consumer prompts by brand, location, and keyword
• Track brand’s visibility across AI Platforms and understand how they are performing vs their competitors — by platform, location, citation
• Identify citations used by AI engines and monitor their share of voice
• Audit the accuracy of AI-generated business data and brand descriptions
• Monitor brand sentiment and themes in AI-generated content for you and your competitors
• Benchmark rankings by themes and answers at a local and brand level
• Suggest, create, and publish content that is designed for AI engines to consume

As part of this launch, Birdeye is also introducing the Search Optimization Agent, now in closed beta with select enterprise customers. The agent continuously analyzes prompts, citations, and AI-surfaced answers, and can autonomously optimize a brand’s GEO with one-click approvals.

In an era where AI engines shape the front door to every brand, Search AI ensures yours stays wide open.