Applied Computing and KBR to Launch AI-based Solution for Optimized Ammonia Production

Applied Computing and KBR, Inc. announced today the launch of INSITE 3.0, a breakthrough AI-based platform designed to achieve low-emission, energy-efficient and reliable ammonia production.

The solution will combine U.K.-based Applied Computing’s pioneering foundational AI expertise for energy operators with KBR’s global leadership in traditional and sustainable energy, high-end design and engineering, and critical infrastructure solutions.

INSITE 3.0, powered by Applied Computing’s Orbital AI model, is a step change of KBR INSITE®, a digital platform that provides remote technical and advisory services for operating plants and other facilities. Now, with physics-embedded AI integration, INSITE 3.0 is designed to enable customers to optimize day-to-day operations, reducing operational costs, increasing reliability and yield, and improving safety.

Operating with a trained, engineering-ready, prescriptive agentic-AI solution will allow Applied Computing and KBR customers to be the defining benchmark of productivity, energy performance and safety.

“Ammonia plants are some of the most complex industrial systems on the planet,” said Applied Computing President Dan Jeavons. “KBR’s ammonia licensing relationships represent 50% of the world’s capacity and give us unprecedented reach to deploy INSITE 3.0 where it’s needed most. This solution is designed to unlock value that traditional systems simply cannot by processing 100% operational data in real time to deliver explainable, physics-grounded insights that operators can trust and act upon immediately.”

Also Read: AiThority Interview with Zohaib Ahmed, co-founder and CEO at Resemble AI

Ammonia sits at the intersection of several urgent global pressures. It underpins global food security through fertilizer production and is also attracting growing interest as a zero-carbon fuel and as a solution for safely storing and transporting hydrogen, which is seen as a key for lowering emissions in sectors such as shipping and power generation. Operating with a trained, engineering-ready AI solution will allow Applied Computing and KBR customers to be the defining benchmark of productivity, energy performance and safety.

“Ammonia is critical to both the global economy and energy transition,” said Hari Ravindran, senior vice president of KBR’s Sustainable Technology Solutions business. “By combining KBR’s 75-plus years of ammonia synthesis expertise and Applied Computing’s cutting-edge AI, we are delivering a solution that we believe will fundamentally transform how ammonia plants operate. INSITE 3.0, powered by Orbital, is designed to ensure our customers maximize yields, reduce emissions and optimize economics — key imperatives for the decade ahead.”

By combining foundational AI with deep process expertise and a global ammonia footprint, Applied Computing and KBR aim to deliver a scalable approach to improving ammonia plant performance at a time when efficiency, resilience and decarbonization are increasingly interconnected.

Also Read: The Death of the Questionnaire: Automating RFP Responses with GenAI

[To share your insights with us, please write to psen@itechseries.com]