New intelligence layer, code-named Project Intelligence (Pi), operates directly inside dealer systems, completing complex workflows without APIs or custom integrations
Pinewood.AI, the leading cloud-based full-service technology provider to automotive retailers and OEMs, announced the debut of its industry-first solution code-named Project Intelligence (Pi), an autonomous AI agent designed to execute operational work across dealership and OEM systems. Debuting at NADA 2026, Pi represents a new category of intelligence for automotive retail that will move beyond chatbots and vehicle recommendations to automatically carry out complex digital tasks on behalf of dealership teams.
Developed by Seez, Pinewood.AI’s automotive AI division, Pi operates natively within the Pinewood Automotive Intelligence™ Platform and works directly through existing browser-based systems. Like a human, Pi can log into portals, navigate workflows, complete forms, extract data, and make decisions across disconnected platforms, only faster, continuously, and without manual error.
Unlike traditional AI tools that are bolted on and rely on APIs, integrations, or structured data pipelines, Pi functions at the browser level. If a human can complete a task in a web interface, Pi can do it autonomously, eliminating the need for system changes or custom development. Pi works in two workflows: first as a browser agent, and second by leveraging Pinewood’s Model Context Protocol (MCP) servers to take actions instantly deep within the Pinewood system. This will enable dealerships to streamline everyday workflows, freeing up employees to focus on higher strategic priorities.
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“Dealership teams lose countless hours each day to repetitive, system-to-system work that adds no value for customers,” said Bill Berman, CEO of Pinewood.AI. “Pi changes that dynamic. It acts as a digital worker inside the systems dealers already use, handling operational friction so teams can focus on selling vehicles, supporting customers, and growing revenue.”
Pi allows dealers to perform autonomously:
- Task execution across dealership and OEM systems, including logins, navigation, form completion, and multi-step workflows
- Cross-system coordination without APIs or custom integrations, operating directly through existing browser interfaces
- Real-time decision-making that adapts to changing screens, prompts, and workflows as tasks progress
- Reduced operational friction by eliminating manual data entry and repetitive back-and-forth between disconnected platforms
Built with a multi-agent architecture and LLM-powered reasoning, Pi will continuously perceive on-screen context, determine the next best action, and execute tasks in real time until objectives are complete. For added control, the solution will include human in the loop oversight, allowing staff to monitor progress or take over instantly when needed.
Debuting at NADA and soon to be available to customers, Pi,will support independent dealers, dealer groups, and OEMs by addressing some of the most time-consuming operational bottlenecks in automotive retail. Working directly within the Pinewood.AI Platform, deployment will not require changes to dealer infrastructure or workflows.
“Pi represents a shift from AI as a support tool to AI as an operational teammate, working alongside existing staff,” said Tarek Kabrit, CEO and co-founder of Seez. “This is about enabling software that can actually do the work reliably, securely, and at scale inside the complex reality of automotive retail.”
Pi will be demonstrated live throughout NADA 2026 at the Pinewood.AI booth 7707N, alongside the company’s broader Pinewood Automotive Intelligence™ Platform and its CARS suite of conversational AI solutions, compatible with any dealership management system.
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