Sela and 2bcloud Announce Merger, Forming One of the Largest Multi-Cloud Engineering Firms Serving the AI Economy

In a move that reflects the accelerating demand for cloud-native, data-driven, and AI-powered transformation, Sela and 2bcloud – two established players in cloud engineering and managed services – announced their merger today, forming one of the region’s largest multi-cloud engineering organizations. The merger advances the companies’ shared mission: to build the world’s #1 cloud services company for tech companies.

The combined company will operate under the Sela brand, employ more than 500 cloud engineers and hold the highest premier partnership designations across Amazon Web Services (AWS), Microsoft Azure, and Google Cloud. This will give Sela a unique position in a market increasingly defined by AI workloads and rapid modernization cycles.

The merger underscores a broader trend shaping the global cloud economy: customers and hyperscalers need partners with both deep engineering specialization and real delivery capacity to keep pace with technological change.

BUILDING A CLOUD FORCE FOR THE AI ERA
The rise of AI has triggered a surge in demand for modern data platforms, scalable compute, and cloud-native architectures. At the same time, organizations are confronting talent shortages in areas such as AI engineering, DevOps, cloud security, and data architecture.
The newly combined Sela–2bcloud organization is designed to meet these pressures head-on.

“Companies are facing a perfect storm of AI disruption, data complexity, and global competition for talent,” said Ron Sprinzak, CEO of Sela.
“By merging 2bcloud into Sela, we’re creating a cloud engineering force with the depth, scale, and speed that customers now require, and significantly advancing our shared mission to build the world’s #1 cloud partner for tech companies.”

Evan Spaeder, General Manager of Sela U.S. added:
“The U.S. market is moving faster than ever toward AI-driven products, data modernization, and cloud-native transformation. Combining Sela’s delivery strength with 2bcloud’s deep expertise in digital-native companies gives us a uniquely powerful position in the U.S. ecosystem. Together, we can support customers at every stage of growth and help them move with the speed and engineering precision this new era demands.”

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Sela brings more than 30 years of engineering experience across cloud, data, and modernization. 2bcloud adds a strong footprint in ISVs, SaaS, and digital-native companies, with a reputation for agility, cloud-native expertise, and high-velocity delivery.

“Tech companies are under tremendous pressure to modernize faster, adopt AI responsibly, and manage increasingly complex cloud environments,” said Gil Ron, CEO and founder of 2bcloud.
“Merging with Sela accelerates our ability to do exactly that, at scale. This is a major step toward our mission of building the world’s leading cloud services company for tech companies. Together, we combine agility, deep cloud expertise, and the multi-cloud capabilities that ISVs need to stay competitive.”

A STRATEGIC WIN FOR HYPERSCALERS
The merger also positions the combined company as a more significant partner to Amazon Web Services (AWS), Microsoft Azure, and Google Cloud.

The combined team will be able to deliver:
– Large-scale migrations for technological and enterprise customers
– Data modernization programs essential for AI readiness
– Cloud-native rearchitecture and application modernization
– AI and analytics projects aligned with each cloud provider’s strategic offerings
– Robust engineering teams capable of multi-region, multi-cloud delivery

With deep expertise, premier partner status across all three major clouds, and strong co-sell alignment, the merged company becomes a more capable channel for hyperscalers looking to grow cloud adoption securely and confidently.

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