Oracle and Deloitte Help Brands Realize the Potential of CDPs

Collaboration Will Help Brands Combine Data and Decisioning to Deliver More Personalized and Contextual Experiences Across the Customer Journey

ORACLE OPENWORLD – Oracle and Deloitte Digital are teaming up to help brands make every customer interaction matter. By bringing together enterprise-class Customer Data Platform (CDP) capabilities and demonstrated technology and business expertise, Oracle and Deloitte Digital will help brands deliver personalized and contextualized experiences in real time and at scale across the entire customer journey.

Oracle and Deloitte Digital, a Global Cloud Elite Platinum level member of the Oracle PartnerNetwork (OPN), enable B2C and B2B brands to leverage Oracle CX Unity and Hux by Deloitte Digital to create a single and dynamic view of the customer. By combining data and decisioning, brands can deliver a more connected human experience to their customers, one that is timely, relevant and consistent across known and unknown interactions.

“The ability for brands to make individual, meaningful connections with customers on a human level has never been greater, while the demand from customers for these connections has never been higher. Creating these connections, however, requires that brands take back ownership of their data and decisioning,” said Angel Hollis Vaccaro, principal, Deloitte Consulting LLP and Hux by Deloitte Digital practice lead. “Deloitte Digital and Oracle work closely together to help organizations not only unify and analyze customer data to create a more connected human experience, but also to give them complete ownership of it all.”

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Oracle CX Unity helps brands increase sales, improve customer satisfaction and grow customer lifetime value by connecting data, intelligence and experiences. Unlike traditional CDP solutions, Oracle CX Unity provides the scale to bring together customer data from across the entire organization and across customer journeys and applies built-in machine learning to prescribe the optimal experience within existing business processes.

“Our industry often talks about the idea of a 360-degree view of the customer, but in reality, it is very difficult to get a comprehensive view into customer interactions across channels and applications,” said Rob Tarkoff, executive vice president and general manager, Oracle CX Cloud. “To address the shortcomings of current customer data management approaches, we built a customer intelligence platform that provides the scale, speed, security and precision needed to make every customer interaction truly matter. We are collaborating with Deloitte Digital to accelerate our customer’s uptake of these powerful new capabilities.”

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Oracle CX Unity is pre-integrated with Oracle Customer Experience (CX) to enable intelligence to be applied across every customer touchpoint. Oracle CX is an integrated set of applications which empower organizations to take a smarter approach to customer experience management and business transformation initiatives.

Oracle and Deloitte Digital will be offering a digital workshop during Oracle OpenWorld which is designed to provide insight into how companies can elevate the human experience at every customer interaction to drive growth.

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