WRITER Launches AI CMO Council to Lead the Agentic Marketing Revolution in the Enterprise

WRITER, the enterprise AI agent platform trusted by the world’s leading Fortune 500 brands, announced the launch of the AI CMO Council, a peer learning community that brings together senior executives at the forefront of AI transformation. Co-chaired by Diego Lomanto, CMO of WRITER, Elizabeth van den Berg Head of WRITER’s Global CXO Network, and Colin Kelton, newly retired Global CMO of Vanguard, the Council gives enterprise executives a confidential space to navigate an era of rapid technological change and operationalize AI-native marketing engines at scale.

As AI moves from experimentation into core business workflows, marketing teams have become the earliest and most critical proving grounds for enterprise transformation. At the intersection of brand, customer experience, data, and revenue, these teams are on the frontlines of driving organizational growth and the first to make AI work across the business in real, operational ways. The AI CMO Council brings together the executives actively leading this shift, with founding members including Nina Bibby (Group CMO, Barclays), Eric Schwartz (CMO, The Clorox Company), Lauren Wagner Boyman (CMO, KPMG Americas) and more, to share hard-won insight into moving pilots into production, tackle implementation across large organizations, and build the definitive playbooks for AI-native marketing.

“The conversation around AI in marketing has been dominated by productivity and cost, but for the leaders in this group, productivity is just the floor,” said Diego Lomanto, CMO of WRITER and AI CMO Council Co-Chair. “We’re defining what it actually means to build an AI-native marketing organization, where AI makes teams more creative, campaigns more effective, and brands even more distinct. What we’re building here together – the frameworks, the use cases, the transformation strategies – will define how enterprises compete and drive growth in the agentic era.”

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Marketing leaders are facing mounting pressure. They’re being asked to move faster, deliver more with fewer resources, and adopt new tools without a clear roadmap, all while protecting brand integrity, governing AI-generated content across global teams, and making sure their brand doesn’t sound identical to competitors using the same models.

Despite significant investment, the gap between AI ambition and execution remains wide: Deloitte’s latest State of AI report found 74% of organizations want AI to drive revenue growth, but only 21% are actually doing it. Meanwhile, 84% have yet to redesign jobs or core workflows around it. The AI CMO Council was created to bridge this gap, with a mission to accelerate the collective intelligence of marketing leaders as they navigate this transition and rebuild their organizations

“Marketing leaders are being asked to move faster, do more with less, and navigate a level of change that doesn’t come with a clear roadmap,” said Colin Kelton, former CMO of Vanguard and Co-Chair of the AI CMO Council. “There’s so much noise right now about what AI can do and most of us are figuring this out in real time. Being in a room full of peers who are honest about what’s working and what isn’t is indispensable to shortening the learning curve and making sure we’re actually getting this right.”

The Council is open to senior executives leading go-to-market, customer engagement, and growth functions at enterprise organizations, including CMOs, Chief Customer Officers, Chief Growth Officers, and equivalent leaders, who are on the front lines of AI transformation. Members will meet monthly through virtual roundtables and quarterly in-person sessions in New York, San Francisco, and London. Topics are member-driven and include AI-powered content creation and brand governance, agentic AI and workflow automation, marketing technology orchestration, data strategy and privacy, hyper-personalization at scale, and account-based marketing with AI.