Technology company xSeek acquires Montreal startup LLMonade

The acquisition strengthens xSeek’s GEO platform by combining AI visibility measurement, strategic recommendations and execution tools.

xSeek, a Canadian SaaS platform specializing in optimizing business visibility across AI-powered search engines, announced the acquisition of LLMonade, one of its main competitors in the emerging AI discoverability market.

The online search industry, a market valued at more than $400 billion, is undergoing a profound transformation: users are increasingly moving away from traditional search engines and asking their questions directly to tools such as ChatGPT, Perplexity, Gemini and Claude.

This shift has given rise to a new discipline known as Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO), which aims to increase business visibility so that companies are more frequently cited and recommended by AI-powered answer engines.

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The perfect combination of technology and execution

The market now includes a wide range of tools capable of measuring business visibility across large language models (LLMs), the artificial intelligence systems that generate responses from ChatGPT, Gemini, Claude and other conversational assistants.

Very few, however, go as far as helping organizations actually implement their recommendations. LLMonade has developed technology that enables companies to write, revise and publish optimized content based on the insights generated by these analyses, while maintaining the brand’s voice, tone and guidelines.

“The biggest challenge our clients faced,” explains Clément Hochedez, co-founder of LLMonade, “was that they had access to a wealth of relevant data but didn’t know how to turn it into concrete actions they could implement on their websites. From the beginning, our conviction has been simple: companies don’t need more metrics or another dashboard. They need to know exactly what to do with the data they already have.”

Accelerating growth

This acquisition reflects xSeek’s ambition to accelerate its growth by integrating complementary technologies and expertise. LLMonade’s founding team will join the company and contribute to the continued development of the platform.

“This acquisition demonstrates xSeek’s ambitious roadmap and our determination to accelerate growth through strategic and technology acquisitions. It also enables xSeek to offer a hybrid model combining a turnkey SaaS platform with strategic advisory services for clients with more complex needs, with strategic guidance from Clément Hochedez,” explains Marc-Olivier Bouchard, Founder and CEO of xSeek.